Coursework Search Results
3 Course(s)
1 - 3 of 3 Courses
Concordia University
John Molson School of Business
1455 De Maisonneuve Blvd West, GM 903-25
Montreal, Quebec H3G2P5
Canada
Department: Marketing
Course Name: Marketing for Not-for-Profit Organizations (MARK 610)
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Elective Course
Instructor(s)
A. Zinegyi
B. Barbieri
This course is an introduction to the principles of marketing in an institutional setting. The course views the subject matter from both societal and managerial standpoints. It includes discussion of the role and importance of marketing in society, some ethical considerations as well as the tools and methods available for operational efficiency.
Department: Marketing
Course Name: Relationship Marketing (MARK 695R)
Elective Course
Instructor(s)
Michele Paulin
Recent business developments indicate the need for more transparency, clearer governance, a way to manage a complex web of stakeholders and develop strategies that will sustain over time with an ecological, human-artistic and social responsibility mindset.
The focus of this course will be to question marketing and management approach used within a transactional exchange mindset. Relationship Marketing is more than a CRM tool, a handshake or a smile, it is a whole business philosophy which focuses on good profits earned with the customers’
enthusiastic cooperation. A balance relationship marketing strategy also requires responsible, ethical choices having in mind not only social but ecological implications of our decisions, actions or inactions.
Department: Marketing
Course Name: Marketing Management (MBA 610)
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Core Course
Instructor(s)
Jordan L. Lebel
Brian Barbieri
This course is an introduction to the principles and key concepts of marketing management. The overarching objective is to develop a “marketing mindset” within participants. Given the complexity of the problems and environmental issues faced by today’s businesses, societies, and governments, “silo” thinking and “business as usual” are no longer acceptable modus operandi. Consequently, today’s successful organizations can not afford to look at marketing as an isolated function but must rather develop a mindset whereby marketing permeates all levels and activities of the organization. In other words, marketing is every employee’s concern. Equally importantly, marketing professionals are now learning to appreciate (and fulfill) their fiduciary, civic and ethical responsibilities.
The issue of CSR and social implications of marketing are addressed in lecture 12 on global marketing. An interview with HSB Professor C. K. Prahalad, the author of The Fortune at the Bottom of the Pyramid and Co-Creation is projected, to address issues of social change within the paradigm of globalization.
1 - 3 of 3 Courses
