This course focuses on understanding the policy and business logic for making the environment and sustainability a core element of corporate management and strategy. Students will be asked to analyze how and when environmental thinking can be translated into competitive advantage. The course combines lectures, case studies, and class discussions on management theory and tools, legal and regulatory frameworks shaping the business-environment interface, and the evolving requirements for business success (including how to deal with diverse stakeholders, how to manage in a world of transparency, and how to handle rising expectations related to corporate responsibility). Building on cutting-edge thinking from management scholarship and corporate practice, the course explores how companies address pollution control and natural resource challenges as well as looking at the environment as an element of strategy. The course explores environmental management tools such as issue spotting, stakeholder mapping, disaster response, ISO 14001, and Six Sigma as well as what is required to “green” supply chains. Within the strategy realm, the course focuses on a variety of ways to fold environmental thinking, from eco-efficiency to green marketing, into business plans and how these efforts might generate “eco-advantage.” At the inter-firm level, the course examines present and emerging policy issues, regulatory approaches, and strategies of cooperation and competition. This is a cross-listed course from the School of Forestry.
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