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Beyond Grey Pinstripes

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U. of Pennsylvania (Wharton)

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U. of Pennsylvania (Wharton) 1030 Steinberg Hall-Dietrich Hall
Philadelphia, PA, 19104
United States
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Demographic Information

Number of full-time MBA students (2011): 

820

Number of part-time MBA students (2011): 

0

Total duration of full-time MBA program: 

21 months

MBA faculty (Fall 2010): 

459

Females as percent of student body: 

40%


  • School Information
  • Courses
  • Outside the Classroom
  • Faculty Research

Description of MBA Program: 

Social Impact is one of three pillars undergirding Wharton’s efforts to advance society by creating economic opportunity for people worldwide.  Along with Global Initiatives and Innovation, the school’s three strategic initiatives comprise a school-wide effort to align academic, institutional, and student programs around a common purpose. With the appointment of a Vice Dean for Social Impact and a Managing Director for the Wharton Program for Social Impact, Wharton created an institutional presence to integrate the numerous social impact initiatives already in place and to help meet the growing demand for social-impact focused programming at the school.



Wharton's Program for Social Impact (WPSI) enables a convergence of elements across the School to meet the singular goal of promoting positive change through such areas of focus as sustainability, microfinance and corporate social responsibility. The program codifies the vision to make Wharton a “force for social good” by bringing expertise, entrepreneurial spirit, and  vast intellectual network to bear on complex social issues.   It is about understanding how businesses can build customer loyalty, differentiate themselves, create new markets, and develop new business models by taking into account the broad range of social, economic, and environmental issues included under “social impact.”   It is also about understanding how bringing business models and approaches to social sectors can improve efficiency, create innovative approaches, and increase impact in a full range of social enterprises and initiatives.

(See a video of the Vice Dean Leonard Lodish on Wharton’s commitment to social impact: http://www.youtube.com/user/thewhartonschool#p/c/D42D7D8445E16315/2/x-dY...)



Academics: Social impact is evident throughout Wharton courses and programs. The blend of coursework and experiential learning provides students with a multifaceted learning experience that promotes a sense of responsibility.  In line with our belief that social impact is integral to business decisions, Wharton is committed to incorporating social impact issues into its curriculum, and several academic areas provide a strong social impact focus.  Wharton’s Legal Studies and Business Ethics department is consistently considered one of the top programs in Business Ethics.  Wharton provides leadership in both research and implementation in sustainability through the Initiative for Global Environmental Leadership and a Sustainability Program at Wharton led by a Wharton alumna.  Social entrepreneurship is encouraged through our Wharton Entrepreneurship Program and courses such as Societal Wealth Ventures.  Our Leadership Program trains students in the importance of community leadership, and provides direct experiential learning through opportunities such as the Nonprofit Board Leadership program and the Social Enterprise Fellows. The Global Consulting Practicum and Field Application Projects provide direct opportunities for students to apply business skills and knowledge in consulting projects with nonprofits and other social enterprises. The Health Care Management program trains students in the theoretical, economic, and practical complexities of managing health care—while also addressing issues of inequity in treatment and access.  Wharton’s Business and Public Policy group deals with public issues; the Center for Urban Research adds specific analysis of the challenges and opportunities facing urban centers.  Our vast number of courses addressing issues of globalization deal with the implications of social enterprises, "bottom of the pyramid" approaches, and corporate social responsibility for both multinational firms and social entrepreneurs. Our strong Health Care Management courses deal with complex issues related to equity in medical treatment, public/private financing, and other complex issues.



A new “Disaster Relief and Preparedness” courses taught in the management department highlights the Wharton entrepreneurial spirit and approach to integrating social impact.  The course was created when a group of MBA students contacted over 30 aid organizations in Haiti with the goal of offering their business expertise in their disaster relief efforts.  After a strong response from aid organizations, the students organized student led teams to provide assistance to the aid organizations and began working with the faculty and administration to build a multi-disciplinary curriculum.   Simultaneously, the students worked with Wharton and Penn faculty to create an interdisciplinary elective: the course had over 120 students expressing interest in the course and 45 formally enrolling.  The students completed projects in Haiti, and the following year, the course was adjusted to reflect the Pakistan floods; again, it was oversubscribed.



Institutional: Wharton draws upon its strong alumni network and connections to host a number of social impact speaker series.  Wharton provides matching funds for the “Student Public Interest Fund” for first year MBAs working at a nonprofit or social enterprise; a loan forgiveness fund provides financial support of up to $20,000 a year for an average of 10 graduates annually who pursue careers in social impact.  MBA career services has a dedicated team member specializing in social enterprises and nonprofits, and provides advice to students while also working with employers to create career opportunities for Wharton students.  The Program for Social Impact also leads a new program designed to integrate academics with problem solving opportunities in our West Philadelphia community.   The “Lauren and Bobby Turner Social Impact Executive Speaker Series” brings high-profile leaders in to speak about “doing well and doing good”; this speaker series complements numerous other opportunities for leaders in social impact to speak to and interact with Wharton students.  A new Lipman Family Prize at the University of Pennsylvania will provide recognition for nonprofits and social enterprises that are creating positive impact through innovative and replicable business models; students will be involved in multiple aspect of this process.



Students: With a strong entrepreneurial focus and a commitment to social impact, Wharton MBA students create a strong community interested in all facets of social impact.  The Wharton Social Impact club (WSI) has 300 MBA students as members, and join affinity groups around issues such as education, social finance, and sustainability to continue their discussion, learning, and networking on their areas of interest.  WSI hosts a yearly Social Impact conference, which drew over 450 attendees in the Fall of 2010; speakers included leaders from social enterprises such as Global Giving, Robin Hood Foundation, and B-Lab, as well as panels of Wharton alumni who are working in and/or have started their own social enterprises.  There is a strong connection between current students and alumni; a formal “buddy” network of social impact alumni provides MBA students with mentors who can help to guide them in their career development.   Other student clubs include Wharton Global Health Volunteers, which cooperates with international organizations on healthcare-related consulting projects in countries like Tanzania, Botswana, Kenya, Senegal, South Africa and El Salvador; Wharton International Volunteer Program, which sends MBA student volunteers overseas to work with local organizations; Wharton Community Consultants, which provides consulting and advisory services to nonprofit and community organizations throughout the Philadelphia area and beyond;  the Wharton Social Venture Fund, which places teams of MBA students working with carefully selected venture capital partners on a broad range of projects; and clubs such as Say Yes to Education and Rebuilding Together provide Wharton students with opportunities for direct service in the Philadelphia community.



How does the MBA program 'walk the talk' of social and environmental impact?: 

(See a video of the Vice Dean Leonard Lodish on Wharton’s commitment to social impact: http://www.youtube.com/user/thewhartonschool#p/c/D42D7D8445E16315/2/x-dY...)



Wharton is a key player in the “Penn Compact”—a commitment by our University to be both a global leader in teaching, research, and professional practice, as well as a dynamic agent of social, economic, and civic progress.  Wharton’s Dean has made Social Impact one of the school’s three “pillars” of strategic focus, and this commitment to making business a “force for social good” is embodied in Wharton’s initiatives in sustainability, ethics, and social impact.  This focus is embedded into the Wharton culture from the first days on campus: in the first three weeks of Pre-Term, the Wharton Class of 2012 raised $25,861 for charity:water, a non-profit organization bringing clean and safe drinking water to people in developing nations.



Sustainability: Initiative for Global Environmental Leadership (IGEL) brings together business leaders and professors at Wharton and Penn, along with a network of leading experts in relevant fields from around the world to discuss and research selected topics concerning business and the natural environment.  IGEL focuses on education and research on best practices, emerging salient and cutting-edge environmental issues, proposed or likely national and international regulation, and more.



Working in partnership with the University of Pennsylvania’s campus-wide greening efforts, the Wharton Sustainability Program is identifying and implementing substantive reduction in the environmental impact of the Wharton community. Efforts include energy use, water use and waste reduction, increased recycling and reuse, cleaning with green products and methods, student and stakeholder engagement on sustainability issues and sourcing sustainable products.  



Sustainability on environmental initiatives has been prioritized both at the University level and at the Wharton School specifically.  Recently, Penn released its Climate Action Plan, which outlines specific environmental targets for the university related to various topics including energy, waste and recycling, sustainability education and more.  In 2009, Wharton hired an Associate Director of Sustainability focused on Wharton’s environmental footprint specifically.  We are in the process of launching Penn’s first LEED for Existing Buildings certification at Jon M. Huntsman Hall.  LEED-EB focuses on best practices in operations and maintenance for the long term, and we have made dramatic commitments in green cleaning, waste and recycling and energy reduction.  Our new café at Steinberg Hall-Dietrich Hall, Joe’s Café, will receive Gold-level LEED certification with additional credits focused on composting and waste diversion, green cleaning and sustainable café operations, which includes local, organic, and healthy food options.  We have launched student, staff and housekeeper Eco-Reps programs to support our efforts at behavior change towards more sustainable practices, and we have piloted a number of recycling initiatives that are spreading campus wide (e.g. paper towel recycling and deskside recycling).  The Wharton Student Sustainability Advisory Board provides a link between students and administration on these issues and meets regularly.  We have committed to LEED certifying all large renovations going forward.  We have eliminated cleaning chemicals in most parts of our facilities by substituting ionized water, which provides the same cleaning efficacy while improving indoor air quality.  For details on Wharton’s sustainability initiatives, visit http://sustainability.wharton.upenn.edu.  Wharton continues to develop innovative new approaches to reducing our environmental footprint and supporting Penn’s campus-wide efforts to be a greener place.



Ethics and social impact have been at the heart of Wharton philosophy throughout its history. Wharton's PhD program in Ethics and Legal Studies is unique - it is the only doctoral program in the world to focus on ethical and legal norms relevant to individual and organizational decision-making within business. Moreover, Wharton's most recent revision of the MBA curriculum lays explicit stress on an integrated focus on ethical and legal responsibility in business. This is expected to allow Wharton to provide deeper and more challenging frameworks that will guide students' managerial decisions upon returning to the work force.



The Wharton Program for Social Impact provides the Wharton community with opportunities to make a positive impact on communities—both locally and globally.  A newly funded initiative will leverage Wharton expertise and network to create dynamic new curricular, co-curricular and research opportunities for students and faculty at Wharton and Penn; execute these programs in the community; employ scholarly research methods to measure their efficacy; and grow the most successful efforts in scale and replicating them globally.  Among the projects, this partnership involves working with a local high-school to develop a business curriculum that will better prepare the students for careers.



The Non-Profit Board Leadership Program (“NPBLP”) at Wharton provides second year MBAs with an opportunity to serve on the Boards of local non-profits. This initiative allows participants to achieve a rich understanding of the growing intersection between business and non-profit activities.



The Social Enterprise Fellows program provides students with other ways to make a positive impact.  A year-long program, this Fellowship provides both an interdisciplinary academic course work and experiential learning through community oriented projects.  For example, the Class of 2011 Social Enterprise Fellows submitted the first drafts of two cases related to cross-sector collaboration and the recovery efforts in Chile after last year’s earthquakes.  They traveled to Chile over spring break to visit the affected villages and met with a number of senior leaders in the non profit and government sectors. Two cases studies will be published through Wharton’s case writing initiative.



Wharton is also committed to supporting the local community through information sharing.  Our Wharton Nonprofit Conference is designed to provide an opportunity for Philadelphia's incredibly innovative nonprofit sector to collaborate and support each other to advance all of their missions and maximize community benefit. In 2010, over 89 organizations came together at Wharton to share best practices, collaborate and innovate.  They discussed topics such as financial stewardship, fundraising, resource sharing, board recruitment, marketing, evaluation tools and metrics, and much more.

Academic Department

  • Management
    15 items
  • Business and Government
    6 items
  • Business Law
    5 items
  • Environmental Management
    3 items
  • CSR/Business Ethics
    3 items
  • Marketing
    3 items
  • Public & Non-Profit Management
    2 items
  • Finance
    1 items
Course Name: BUSINESS ETHICS AND CORPORATE RESPONSIBILITY
Instructor: Diana Robertson

This course examines the foundations of moral reasoning and the analysis of ethical issues that arise in a wide range of contemporary business practices, both domestically and globally. This course is designed to inform and stimulate thinking on ethical issues, corporate social responsibility, and professional challenges encountered in business. Topics covered include competitive intelligence gathering, diversity, fairness in the workplace, shareholder resolutions, social investing, bribery, corporate social responsibility and financial performance, microfinance, global health, and global poverty.

Course Name: Corporate Diplomacy
Instructor: Witold Jerzy Henisz

This 1.0 credit unit full semester elective is designed for students in the MBAprogram as well as other professional schools (e.g., Law, Communications, Public Policy and Engineering) with an interest in the interface between multinational corporations and political and social actors. The course is organized around a central phenomenon: international investors' attempts to overcome political and social challenges that stand between market demand and shareholder profit. The course is consciously interdisciplinary in its design.

The six broad types of dilemmas typically examined by students are:

1) Mitigating political and regulatory risk in politically salient investments;

2) Addressing human rights, environmental or other social claims;

3) Managing a tumultuous political or economic period in a host country (e.g., economic or political transition);

4) Responding to an international trade or investment dispute;

5) Responding to an international liquidity or solvency crisis;

6) Enforcing or influencing the development of intellectual property protection, standards or other international legal issues

Course Name: Corporate Governance for Executives
Instructor: M Bidwell, M Conyon

This course studies the relationship between the firm and its owners. Managing owners and other external stakeholders is a core part of senior leaders' job. On the other side, the firm's owners need to be able to effectively control the behavior of management if they are to protect their investments. This course aims to train students to deal with corporate governance issues from both sides of the table. Specifically, the goals of the course are to: "Prepare students for leadership roles in firms as entrepre neurs , CEOs or senior managers. We will learn about the core issues that leaders face in managing investors and other stakeholders, and the strategies that they can pursue to manage them." "Prepare students to manage investments in companies in Venture Capital, Private Equity or investment funds. Success in these professions requires being able to manage your relationship with the companies that you have invested in. We will learn the tools that are availableto investors to run companies, and the problems that they can face." "Educate students in the responsibilities they may face as directors of companies, and how they can be effective in these roles." "Give students an overview o f how business activities fit into broader society, by discussing who should control the firm, and the goals they should pursue."

Course Name: Corporate Law and Management in Global Perspective
Instructor: Eric Orts

This course provides an introduction to the law of corporate management and finance, focusing on large publicly held corporations. It is presented from the perspective that before too long virtually all students will serve on one or more corporate boards of directors and that each should, therefore, know about the duties owed by directors and officers to those toward whom they bear a fiduciary duty. The course covers the basic obligations of corporate directors and managers under state corporate law and the federal securities laws. It also considers the rights and responsibilites of other major stake holders in the governance of public corporations, including shareholders, creditors/bondholders, employees (including corporate executives), investment bankers, corporate lawyers, and accountants. Particular attention is given to the law of mergers and acquisitions. Important issues of social policy concerning large business corporations are also discussed.

Course Name: Entrepreneurship
Instructor: E Mollick

This is the foundation course in the Entrepreneurial Management program. The purpose of this course is to explore the many dimensions of new venture creation and growth. While most of the examples in class will be drawn from new venture formation, the principles also apply to entrepreneurship in corporate settings and to non-profit entrepreneurship. We will be concerned with content and process questions as well as with formulation and implementation issues that relate to conceptualizing, developing and managing successful new ventures. The emphasis in this course is on applying and synthesizing concepts and techniques from functional areas of strategic management, finance, accounting, managerial economics, marketing, operations management, and organizational behavior in the context of new venture development. The class serves as both a stand alone class and as a preparatory course to those interested in writing and implementing a business plan (the subject of the semester-long course, MGMT 806). One of the case studies is Zipcar--an altenative model of car rental that reduces car ownerships (and thereby fuel costs, pollution, etc.).

Course Name: Environmental Sustainability and Value Creation
Instructor: Erwann Michel-Kerjan

This course approaches environmental issues and sustainable development more largely, from the standpoint of business. It emphasizes the trends in corporate practices and uses case studies to examine the interactions between the environment and the firm. Value creation focuses on new innovative services and financial products in this fast growing sphere. This course has three objectives:

- to increase your knowledge as future top decision makers on key environmental questions;

- to recognize environmental concerns as competitive opportunities;

- to teach students to think strategically and act entrepreneurially on environmental issues.

You will leave the class with a tool-kit for action. Two guest speakers will focus on private equity, clean tech, and consulting firms.

Course Name: ENVT'L MGMT LAW & POL
Instructor: Eric Orts

This course provides an introduction to environmental management with a focus on law and policy as a basic framework. The primary aim of the course is to give students a deeper practical sense of the important relationship between business and the natural environment and to think critically about how best to manage this relationship.

Course Name: ENVT'L MGMT LAW & POL
Instructor: Eric Orts

This course provides an introduction to environmental management with a focus on law and policy as a basic framework. The primary aim of the course is to give students a deeper practical sense of the important relationship between business and the natural environment and to think critically about how best to manage this relationship.

Course Name: Ethics and Responsibility
Instructor: Diana Robertson, Eric Orts, W Laufer, M Schwartz

This course considers the ethical responsibilities of managers and others who play significant roles within business enterprises. It examines difficult ethical conflicts and dilemmas that arise in a business context. It is designed to reveal common patterns of success and failure in dealing with ethical decisions in business. Its objective is to help students anticipate issues they will confront in their business careers and to develop skills to think more clearly how such issues can and should be resolved. Class sections will consist of collaborative case discussions, exercises, and discussions of theoretical frameworks for interpreting problems in business ethics.

Past cases have dealt with product safety, technology and censorship, corporate governance and integrity, cross-cultural ethical issues, international politics and more.

Course Name: Field Application Project
Instructor: Keith Weigelt

MGMT 653 is a program designed to integrate years of advanced study by Wharton MBA students, as they apply what they have learned to the problems of organizations in the community. The project begins with students making project selection in November. The course runs through mid-April. During this time, the student teams devote a total of approximately 200 hours conducting research and analysis in order to research a problem facing the host company. Each team is supervised by experienced Wharton faculty and a 2nd year MBA teaching assistant. The teams consist of 1-2 teams per project with 4-6 students per team. The project culminates in a detailed written analysis with action recommendations.

The course is unique since there are no classroom meetings, all meetings are held in the professor's office in small groups of 4-6. Student teams work with faculty and host managers to construct innovative solutions to real-time issues. Solutions are integrative and cross-functional in nature. The course encourages creative thinking and uses cutting-edge ideas like game theory, measuring changes to brand equity, and non-market cap equity indexing. An emphasis is placed on teaching students how to frame unstructured business so as to convince others. Some projects are with non-profits, particularly those in microfinancing and the arts.

Approximately 40-50% of the projects in any given year are working with nonprofits or with other organizations on social impact issues.

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Type of Offering

  • Extracurriculars
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  • Career Services
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  • Degree Types
    6 items
  • Institutes and Centers
    5 items
  • Student Clubs
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Wharton Social Impact Conference 2010: Sustainability and Corporate Social Responsibility: Is ESG the new CSR?
Date: November, 2010

The integration of environmental, social and governmental (ESG) factors into business decision-making is proving to be a valuable source of competitive advantage for many firms. This panel featured representatives of companies that are maximizing financial and social returns by strategically managing performance in a social, environmental and ethical context. Participants outlined the long-term advantages of an ESG approach, exploring the conflicting interests and complications that can arise when businesses strive to serve both shareholders and stakeholders. Panelists included: Eliza Eubank, Assistant Vice President for the Environmental and Social Risk Management Department of Citigroup, Catherine Hunt, R&D Director for External Science & Technology of the Dow Chemical Company, Martin Reeves, Senior Partner and Managing Director of BCG Strategy Institute of Boston Consulting Group, and Stephane N’Diaye, Senior Manager of Strategy-Sustainability of Accenture.

Fourth Annual Penn Microfinance Conference: Ethics and Responsibility Panel
Date: April, 2010

Where does the boundary lie between microfinance as a potential for profit and microfinance as a poverty-focused economic justice movement? Where is the balance between poverty and profits? Cases such as the IPO of Compartamos, a highly profitable MFI in Mexico which charges their clients interest rates of over 100%, raise questions regarding the role and commercialization of the microfinance industry. As it seems, some microfinance institutions have become so radically commercial that the social and development considerations, which traditionally motivated microfinance, seem to have lost their importance. The panel shed light on the transformations of microfinance institutions and the ways in which they can use the strengths of the capital market while maintaining a developmental focus and importance. Panelists included: Jean Marie Kouassi, Executive Director of Palm Solutions, Hanadi Toutonji, Programme Manager from the UN Capital Development Fund, Kate McKee, Senior Advisor at CGAP, and Michaela Walsh, Founder and Board Member of Women’s World Banking.

Wharton Social Impact Conference 2010: How to Succeed as a Social Entrepreneur
Date: November, 2010

Entrepreneurs and investors are tapping new pools of profit with businesses that aim to advance the social good. This panel explored what makes such enterprises succeed as socially-impactful organizations and functioning businesses. Participants discussed scalability and sustainability from the perspective of entrepreneurs and other stakeholders, including venture capitalists and target consumers. This panel included the following speakers: Garrett Melby, CEO and CO-Founder of Good Company Ventures, Samantha Beinhacker, Co-Founder of the American Urban Collective, Miguel Granier, Founder and Director of Invested Development, and Sam White, Co-Founder of Promethean Power Systems.

Institute of Environmental Seminar Series/Initiative for Global Environmental Leadership: Chemistry: The Science of Sustainability
Date: November, 2009

The lecture was conducted by Catherine Hunt, the Director of Technology Collaboration Development of the Dow Chemical Company. To paraphrase the 1987 Brundtland report. Sustainable development is about prospering today without compromising tomorrow. As our cities and neighborhoods become more crowded and developed, challenges that once seemed far-off are rapidly approaching and causing significant debate around the world. Debate on global climate change has shifted from arguments over whether the phenomenon is even real to what can or should we be doingand doing now! We will explore the path to sustainability and the decisions that we will face along the way. Students discussed where we should be going and what it will take to get there.

Fourth Annual Penn Microfinance Conference: Risk Management & Investment Strategies Panel
Date: April, 2010

The growth of microfinance has led to the formation of alternative investment advisors and investment products focused on financial institutions that serve small businesses, microenterprises and low-income clients in emerging markets. These new investment opportunities are particularly attractive since they produce both balanced financial returns and high-impact social gains. This panel discussed the product, services, and strategies these organizations have adopted to revolutionize microfinance specifically the tools and methods they use to mitigate risks to produce the most optimal portfolio. Panelists included: Ron Dadina, the Chief Credit Officer of Minlam Asset Management, Peter Bremberg, Manager of the IFMR Trust, Christian Ruehmer, the President & Founder of Perfect Point Partners, and John Wilson, an Analyst at Frontier Investments.

Wharton Social Impact Conference 2010: Wharton's Own Entrepreneurs
Date: November, 2010

Wharton has attracted and produced many successful entrepreneurs whose for-profit and non-profit businesses have changed the world. This panel spotlighted several Wharton social entrepreneurs, exploring the challenges they overcame to grow their businesses into successful enterprises that serve society. Participants discussed many of the frameworks outlined in the morning’s “What Makes a Social Enterprise Successful” panel. Panelists included: Raj Shah, Chair of the Nanubhai Education Foundation, Daniel Garblik, Founder of LongTail Grants, Prathima Rodrigues, Founder of Skills for Kids, and Neil Blumenthal, Co-Founder of Warby Parker.

Wharton Social Impact Conference 2010: What's Next for Microfinance?
Date: November, 2010

This panel explored the future of microfinance. Since Muhammad Yunus’s first small loans to women in the 1970s, microfinance has assumed many forms, becoming a cornerstone and key driver in international development, especially for the Base of the Pyramid (BOP). This panel explored the progress that microfinance has made in its effort to empower and develop, outlining prospects for future trends, including technology- and product-extension beyond credit products. Participants also discussed commercialization, using the recent IPO of SKS Microfinance of India as a pertinent example. This panel included speakers from the following organizations: FINCA, BlueOrchard Finance USA, CGAP, and Women’s World Banking.

Lauren and Bobby Turner Social Impact Executive Speaker Series
Date: February, 2010

The series brings in high-profile speakers who are "doing well and doing good". Earwin "Magic" Johnson was the 2009 speaker, discussing urban investment and the triple bottom line. 2010 brought Andre Agassi to discuss his commitment to education.

Fourth Annual Penn Microfinance Conference: Capital Markets Panel
Date: April, 2010

As the microfinance industry expands, the industry is becoming more intricate with innovative financing instruments to gain better access to capital markets. With more complex financing, the financial sector has realized the benefits of their involvement. Corporations such as Morgan Stanley, Deutsche bank, and Citigroup along with specialized microfinance fund managers like Developing World Markets, Minlam, and Blue Orchard are now heavily involved in the microfinance industry. With over $12 billion in foreign capital invested within the microfinance sector in 2009, the intersection of Wall Street and the microfinance industry is becoming increasingly important. This panel discussed securitization structures, debt versus equity applications, credit and risk evaluation, and maximization of capital flow. Panelists included: Bryan Wagner from Morgan Stanley, Mark Narron, Assistant Vice President at Deutsche Bank, and Shannon Ramos, Private Equity Relationship Manager at Developing World Markets.

Wharton Social Impact Conference 2010: Measuring Social Impact
Date: November, 2010

As social enterprises spread, investors are looking for ways to more clearly define, measure and evaluate their impact. This panel reviewed the forces that are driving demand for assessment in a push to increase both internal accountability to management and external accountability to stakeholders. Participants outlined some of the financial, performance and mission-compliance metrics available, aiming to articulate a set of common standards that could help grass-root-level organizations and large funding bodies overcome perceived challenges to social impact measurement. Panelists included: Carol Hanselman, Development Associate from LifeNet International, Marc Manara, Water Portfolio Manager from Acumen Fund, Stephanie Phillips, Senior Consultant from Robin Hood Foundation, and Barrett Prinz, Global HR and Legal Officer from One Acre Fund.

Institute of Environmental Seminar Series/Initiative for Global Environmental Leadership: Driving Sustainable Growth Opportunities
Date: November, 2009

This lecture was presented by Dawn Rittenhouse, the Director of Sustainability for DuPont. Over the past few years there has been a significant change in the paradigm of how businesses relate to governments and society. Global issues like climate change, water, and chemicals will have significant impacts on how companies operate in the future and are key areas of focus for regulators as well as influential thought leaders across society. How a company chooses to respond to these challenges can influence how successful it will be in the coming decades.

Wharton Social Impact Conference 2010: The Role of Social Media and Technology in Social Impact
Date: November, 2010

In the past decade, nonprofit organizations such as DonorsChoose.org, Kiva, and GlobalGiving have broadened the scope and precision of charitable giving, making it easier for more people to participate in philanthropy. To do so, they leverage social media and other web technologies to create an online marketplace that connects people with specific needs to potential donors across the world. This new model of philanthropy allows anyone to give and yet also provides donors with a high degree of choice and transparency. This panel explored how new and emerging web technologies can boost accountability and precision in delivering goods and services, while also raising the level of philanthropic participation worldwide. Panelists included: Oliver Hurst-Hiller, CEO and EVP of Product from DonorsChoose.org, George Weiner, CTO of DoSomething.org, Jennifer Chen, President of Givology.org, Clinton O’Brien, VP of Business Development of Care2, Shalena Broadnax, Operations and Communications Associate of Echoing Green.

Wharton Social Impact Conference 2010: Social Finance and Impact Investing
Date: November, 2010

As social entrepreneurship blurs the lines between traditional business and non-profit groups, a new field of impact investing has emerged, recognizing that financial and social goals are not mutually exclusive. But social enterprises still struggle to raise the capital needed to achieve scale. This panel examined the boundaries of “socially responsible investment,” exploring the rationale and sustainability of this emerging asset class. Participants outlined the challenges of balancing financial returns and social impact when structuring financing vehicles for social enterprises, debating arguments for and against this young industry. Panelists included: David Kyle, Founder and CEO from India School Finance Company, Quinn Fitzgerald, Founder and Director of Mentor Capital Program from Endeavor Global, Lynee Bradley, Senior Consultant from ShoreBank International, Shivani Siroya, CEO & Founder from InVenture Fund, and Catherine Burns, Investment Analyst from Gray Ghost Ventures.

Institute of Environmental Seminar Series/Initiative for Global Environmental Leadership: Commercialization and Market Positioning Of Clean Technologies
Date: October, 2010

This lecture was conducted by Natalia Olson-Urtecho, the CEO of Ecolibrium Group, LLC. On August 26th, The Department of Energy announced that a consortium of more than 90 public- and private-sector organizations based in the Philadelphia region will host the first Energy Regional Innovation Cluster, with the support of a $129 million dollar grant. The Greater Philadelphia Innovation Center (GPIC) was selected among many applicants across the nation to develop and stimulate investment in energy efficiency technology innovation and commercialization.Our Philadelphia region is poised to become the Clean Tech and Energy Innovation destination of the east coast. Supporting the development of new products and services helps enable companies to secure private investment, customer revenue, and federal SBIR/STTR grants that fuel new job creation at these companies. Simultaneously, the technologies commercialized help address the challenges of climate change issues, our nation’s dependence on oil, the environmental impacts of energy generation and building materials production, and the quality of our indoor environments. The development strategy is focused not only on attracting big businesses to locate within our borders, but also on commercializing our region’s based technologies that entrepreneurs can move from the research lab bench to the green economy marketplace. For this reason, Olson-Urtecho led an open discussion on how we can help fuel this commercialization process in a number of different ways.

Fourth Annual Penn Microfinance Conference: Technology Panel
Date: April, 2010

Technology is becoming an increasingly important part of our lives. The advances in mobile technology have transformed a phone from a simply calling device to a tool which could potentially alleviate poverty. Technology and mobile banking are gaining momentum in microfinance as they allow MFIs to reduce costs and increase efficiency, accuracy, transparency, and accessibility. Mobile banking has allowed for branchless banking and is making the services of MFIs readily available. This panel discussed the new tools being tested, the challenges microfinance technology aims to solve, the role of the internet in connecting the microfinance marketplace, and how technology can increase efficiency in the industry. Panelists included: Nicholas Sullivan, Author, Estelle Berger, the Director of Knowledge Management at Opportunity International, Alberto Jimenez, the Director of Mobil Banking for SMEs at IBM Global Business, and Rajesh Jayaraman, the CTO of oFlows.

The Wharton Ethics Program & Levy Social Impact Lecture Series & PennSEM Entrepreneurship Speaker Series: Featuring Joseph larocci
Date: October, 2010

Microfinance has been heralded as a foremost method to overcome extreme poverty. Beginning in the 1970’s, a microfinance revolution swept through Asia and Latin America, helping countless millions of poor people get the economic boost they needed to start small businesses and work their way out of poverty. In 2006, Grameen Bank and its founder, Professor Muhammad Yunus, won the Nobel Peace Prize for their work leading this revolution. But more recently, the overall benefits of microfinance have been subject to question and critique. Over the course of this talk, Iarocci reviewed the evolution of the microfinance revolution and address some of the current issues in the microfinance debate. He focused particularly on CARE’s “Access Africa” signature program, which seeks to extend the benefits of microfinance to the poor living on the continent of Africa.

Institute of Environmental Seminar Series/Initiative for Global Environmental Leadership: National Security and Global Competitiveness: Lockheed Martin in the Clean Energy Sector
Date: October, 2010

This lecture was conducted by Dr. Greg Caplan, the Director of Sustainability for Lockheed Martin. Earlier this year, the Department of Defense addressed the effects of climate change as a national security challenge for the first time in its Quadrennial Defense Review, and the Pentagons first Director for Operational Energy Plans and Policy won Senate confirmation to take on the formidable challenge of increasing the military’s energy efficiency as a means of reducing the vulnerability of troops in theater. As a global security company and one of the largest suppliers of goods and services to the U.S. military, Lockheed Martin also recognizes the economic and strategic challenges posed by a dependence on foreign oil, the potential destabilizing effect of climate change, and the vulnerability of our nations aging power grid. Lockheed Martin has been supporting energy and climate solutions over the last 50 years for government, commercial and industrial customers. Dr. Greg Caplan provided an overview of Lockheed Martins work in the clean energy market, from energy efficiency programs in support of regulated utilities through microgrid and renewable energy technologies to space-based climate monitoring applications. He also discussed the complex interplay in this sector between the market and government policies, which bear directly on the potential for major corporations and small business alike to make good business out of clean energy.

Wharton Social Impact Conference 2010: Food Access in America: Systemic Obstacles
Date: November, 2010

Many of today's top environmental, social and economic problems are tied to the ways in which we produce and distribute food. According to the USDA, “food deserts,” urban areas with limited food access, show higher levels of racial segregation and income inequality. Many inner-city neighborhoods remain underserved, with fast-food restaurants and convenience stores easier to find than grocery stores. This panel discussed food infrastructure, outlining how systemic problems in our food system impact society. Participants explored how public and private organizations can work together to deliver food to those who need it most, highlighting the efforts of the Pennsylvania Fresh Food Financing Initiative, which has served as a model for the national Healthy Food Financing Initiative spearheaded by First Lady Michelle Obama. Panelists included: Dwight Evans, State Representative of the Pennsylvania House of Representatives, Tracey Giang, Senior Associate of the Food Trust, and Gary Oppenheimer, Founder of AmpleHarvest.org.

Laruen and Bobby Turner Executive Speaker Series
Date: March, 2010

The series brings in high-profile speakers who are "doing well and doing good". Earwin "Magic" Johnson was the 2009 speaker, discussing urban investment and the triple bottom line. 2010 brought Andre Agassi to discuss his commitment to education.

Fourth Annual Penn Microfinance Conference: Social Entrepreneurship: Generation Next Panel
Date: April, 2010

The idea of social entrepreneurship has struck a responsive chord. It is an area which combines the passions of social responsibility with business disciplines, innovations, and tactics. At a time when governmental and philanthropic efforts have fallen short of our expectations, social entrepreneurs have stepped up and developed new strategies and models to more effectively service social missions. Today, many of the most innovative social entrepreneurs are in universities around the world. This panel showcased three student-led social entrepreneurial ventures in microfinance. Panelists included: Erica Dorn, Kiva Fellow and Volunteer Coordinator of Accion USA, Charlie Javice, the Founder of PoverUP, Sam Adelsberg, Co-Founder of LendforPeace, and Esther Chhakchhuak, the Director of Correspondence of Global Youth Connection.

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The Hidden Risks in Emerging Market
Author(s): HENISZ,WITOLD

When a firm with a value-generating technological or managerial capability invests abroad, its shareholders and the host country’s citizens both stand to benefit. But no matter how good the apparent fit between what foreign companies offer and what host countries need, success is far from assured. Elections and other political events, economic crises, and changing societal attitudes can disrupt the best-laid plans in both emerging and advanced economies. The interplay of these forces—and the implications for the political choices that multinational firms make—will become especially prominent as national governments chart an uncertain course toward stabilization following the global financial meltdown.

Journal Title: Harvard Business Review Volume: Edition: 4 Page Numbers:
A frustrated quest for community
Author(s): Donaldson, Thomas

Most people knew Peter Drucker as the practical sage who gave how-to advice on stubborn problems in the real world. But few knew the other Drucker, an idealistic thinker who tried to solve one of the biggest puzzles of modern humanity. Drucker engaged in a lifelong quest to discover the key for integrating community into the business world, and the word, “community,” was the single term that Drucker struggled most to fathom throughout his career. In the end he abandoned even markets as the solution for community and acknowledged defeat. Yet his final failure to connect community to business is instructive for it tells us not only about Peter Drucker, but about our current business/social dilemma.

Journal Title: Journal of the Academy of Marketing Science Volume: 37 Edition: 1 Page Numbers: 44-48
Accounting Standards, Financial Reporting Outcomes and Enforcement
Author(s): HOLTHAUSEN,ROBERT W

In this paper, I draw parallels between the literatures on the effects of law on the financial development of countries and on the effects of accounting standards on financial reporting outcomes. My central thesis is that these literatures are complementary in terms of what they have to say about understanding the effects of law, regulations and accounting standards on economic and financial reporting outcomes. Moreover, both literatures suggest that U.S. securities laws and financial reporting standards have taken a more regulatory direction over time. I then take these themes and draw implications for the effects of the adoption of International Financial Reporting Standards (IFRS) around the world at the time of adoption and over time.

Journal Title: Journal of Accounting Research Volume: 47 Edition: 2 Page Numbers: 447-458
Collective Strategies in Fighing Corruption
Author(s): Laufer, William

This article explores the plausibility of some intuitions and counter intuitions about the anti-corruption efforts of MDBs and international organizations leveraging the power of the private sector. Regulation of a sizable percentage of global private sector actors now falls into a new area of international governance with innovative institutions, standards, and programs. We wrestle with the role and value of private sector partnerships and available informal and formal social controls. Crafting proportional informal controls (e.g., monitoring, evaluations, and sanctions) and proper incentives to cooperative games across networks are the lynchpins of successful collective action programs. Ambivalence with informal social controls or effective incentives, we argue, risks far too much deference to private sector interests.

Journal Title: Journal of Business Ethics Volume: 88 Edition: 4 Page Numbers: 815-822
Compass and Dead Reckoning: The Dynamic Implications of ISC
Author(s): Donaldson, Thomas

The dynamic relationship between hypernorms and microsocial contracts can explain novel,evolutionary changes in economic life. The conceptual machinery of Integrative Social Contracts Theory (ISCT) can be expanded in order to understand dynamic moments in the evolution in economic life such as the economic crisis of 2008–2009. When a transition in the ethical interpretation of economic events occurs over time, it can be understood as a transition from the opaqueness of hypernorms to the relative clarity of microsocial contracts. This phenomenon deserves more study than it has received, and entails, at a minimum, the application of an enhanced, more dynamic interpretation of ISCT.

Journal Title: Journal of Business Ethics Volume: 88 Edition: 4 Page Numbers: 659-654
Corporate Social Responsibility and Different Stages of Economic Development: Singapore, Turkey, and Ethiopia
Author(s): Robertson, Diana

The U.S. and U.K. models of corporate social responsibility (CSR) are relatively well defined. As the phenomenon of CSR establishes itself more globally, the question arises as to the nature of CSR in other countries. Is a universal model of CSR applicable across countries or is CSR specific to country context? This article uses integrative social contracts theory (ISCT) and four institutional factors – firm ownership structure, corporate governance, openness of the economy to international investment, and the role of civil society – to examine CSR in Singapore, Turkey, and Ethiopia. Field research results illustrate variation across the institutional factors and suggest that CSR is responsive to country differences. Research findings have implications for consideration of the tradeoff between global and local CSR priorities and practices.

Journal Title: Journal of Business Ethics Volume: 88 Edition: Page Numbers: 617-633.
Corporate Social Responsibility and the Priority of Shareholders
Author(s): Hsieh, Nien-he

In a series of articles, Thomas Dunfee defended the view that managers are permitted and at times, required, to utilize corporate resources to alleviate human misery even if this is at the expense of shareholder interests. In this article, I summarize Dunfee’s defense of this view, raise some questions about his account and propose ways in which to answer these questions. The aim of this article is to highlight one of Dunfee’s contributions to the debate about corporate governance and corporate responsibility

Journal Title: Journal of Business Ethics Volume: 88 Edition: 4 Page Numbers: 553-560
CSR and the Corporate Cyborg: Ethical Corporate Information Security Practice
Author(s): MATWYSHYN,ANDREA M.

this article conducts an in-depth analysis of the relationship between law and business ethics in the contextof corporate information security. It debunks the two dominant arguments against corporate investment in information security and explains why socially responsible corporate conduct necessitates strong information security practices. This article argues that companies have ethical obligations to improve information security arising out of a duty to avoid knowingly causing harm to others and, potentially, a duty to exercise unique capabilities for the greater social good and to buttress stable functioning of social institutions.

Journal Title: Journal of Business Ethics Volume: 88 Edition: 4 Page Numbers: 579-594
Diversification and its Discontents: Idiosyncratic and Entrepreneurial Risk in the Quest for Social Status
Author(s): ROUSSANOV,NIKOLAI

Social status concerns influence investors' decisions by driving a wedge in attitudes toward aggregate and idiosyncratic risks. I model such concerns by emphasizing the desire to "get ahead of the Joneses," which implies that aversion to idiosyncratic risk is lower than aversion to aggregate risk. The model predicts that investors hold concentrated portfolios in equilibrium, which helps rationalize the small premium for undiversified entrepreneurial risk. In the model, status concerns are more important for wealthier households. Consequently, these households own a disproportionate share of risky assets, particularly private equity, and experience greater volatility of consumption, consistent with empirical evidence.

Journal Title: Journal of Finance Volume: 65 Edition: 5 Page Numbers: 1755 - 1788
Good soldiers and good actors: Prosocial and impression management motives as interactive predictors of affiliative citizenship behaviors
Author(s): Grant, A. M

Researchers have discovered inconsistent relationships between prosocial motives and citizenship behaviors. We draw on impression management theory to propose that impression management motives strengthen the association between prosocial motives and affiliative citizenship by encouraging employees to express citizenship in ways that both “do good” and “look good.” We report 2 studies that examine the interactions of prosocial and impression management motives as predictors of affiliative citizenship using multisource data from 2 different field samples. Across the 2 studies, we find positive interactions between prosocial and impression management motives as predictors of affiliative citizenship behaviors directed toward other people (helping and courtesy) and the organization (initiative). Study 2 also shows that only prosocial motives predict voice—a challenging citizenship behavior. Our results suggest that employees who are both good soldiers and good actors are most likely to emerge as good citizens in promoting the status quo.

Journal Title: Journal of Applied Psychology, Volume: 94 Edition: Page Numbers: 900-912
Human Rights as a Dimension of CSR: The Blurred Lines Between Legal and Non-Legal Categories
Author(s): Mayer, Ann

At the UN, important projects laying down transnational corporations’ (TNCs) human rights responsibilities have been launched without ever clarifying the relevant theoretical foundations. One of the consequences is that the human rights principles in projects like the 2000 UN Global Compact and the 2003 Norms on the Responsibilities of Transnational Corporations and Other Business Enterprises with Regard to Human Rights can be understood in different ways, which should not cause surprise given that their authors come from diverse backgrounds, including economics and public policy. An examination of these projects and the views of their authors reveals that, although they are superficially linked to international human rights law, they go well beyond it and attempt to deal with corporate social responsibility issues in ways that elude neat classification as fitting neatly in either legal or non-legal categories. Too little attention has been paid to how in the course of developing these projects the legal and ethical dimensions have become entwined and how lines have gotten blurred. Meanwhile, there has been recognition that these UN projects have emerged simply as ad hoc responses to practical concerns about the sustainability of globalization. The lack of any foundational theory or normative framework should be addressed; it is time to bring together specialists from different fields concerned with the human rights responsibilities of corporations to see if it is possible to define a coherent overarching theory for these UN projects.

Journal Title: Journal of Business Ethics Volume: 88 Edition: 4 Page Numbers:
Leadership Lessons from India
Author(s): Peter Cappelli; Harbir Singh; Michael Useem

We describe the more mission-driven focus of Indian business and the greater investments they make in employees

Journal Title: Harvard Business Review Volume: Edition: Page Numbers:
Mission possible? The performance of prosocially motivated employees depends on manager trustworthiness
Author(s): Grant, A. M

The authors propose that in mission-driven organizations, prosocially motivated employees are more likely to perform effectively when trust cues enhance their perceptions of task significance. The authors develop and test a model linking prosocial motivation, trust cues, task significance, and performance across 3 studies of fundraisers using 3 different objective performance measures. In Study 1, perceiving managers as trustworthy strengthened the relationship between employees’ prosocial motivation and performance, measured in terms of calls made. This moderated relationship was mediated by employees’ perceptions of task significance. Study 2 replicated the interaction of manager trustworthiness and prosocial motivation in predicting a new measure of performance: dollars raised. It also revealed 3-way interactions between prosocial motivation, manager trustworthiness, and dispositional trust propensity,such that high trust propensity compensated for low manager trustworthiness to strengthen the association between employees’ prosocial motivation and performance. Study 3 replicated all of the previous mediation and moderation findings in predicting initiative taken by professional fundraisers. Implications for work motivation, work design, and trust in organizations are discussed.

Journal Title: Journal of Applied Psychology Volume: 94 Edition: Page Numbers: 927-944
Putting a Stake in Stakeholder theory
Author(s): Orts, Eric; Alan Strudler

Stakeholder theory is often unable to distinguish those individuals and groups that are stakeholders from those that are not. This problem of stakeholder identity has recently been addressed by linking stakeholder theory to a Rawlsian principle of fairness. To illustrate, the question of stakeholder status for the non-human environment is discussed. This essay criticizes a past attempt to ascribe stakeholder status to the non-human environment, which utilized a broad definition of the term "stakeholder." This paper then demonstrates how, despite the denial of stakeholder status, the environment is nonetheless accounted for on a fairness-based approach through legitimate organizational stakeholders. In addition, since stakeholder theory has never claimed to be a comprehensive ethical scheme, it is argued that sound reasons might exist for managers to consider their organization's impact on the environment that are not stakeholder-related.

Journal Title: Journal of Business Ethics Volume: 88 Edition: 4 Page Numbers: 605-615
Racial Discrimination Among NBA Referees
Author(s): Wolfers, Justin

The NBA provides an intriguing place to assess discrimination: referees and players are involved in repeated interactions in a high-pressure setting, with referees making split-second decisions that might allow implicit racial biases to become evident. We find that more personal fouls are awarded against players when they are officiated by an opposite-race officiating crew than when they are officiated by an own-race refereeing

Journal Title: Quarterly Journal of Economics Volume: 125 Edition: 4 Page Numbers: 1859-1887
Reference-dependent sympathy
Author(s): Small, Deborah A

Natural disasters and other traumatic events often draw a greater charitable response than do ongoing misfortunes, even those that may cause even more widespread misery, such as famine or malaria. Why is the response disproportionate to need? The notion of reference dependence critical to Prospect Theory (Kahneman & Tversky, 1979) maintains that self-utility, or benefit to self, is not absolute level of wealth but rather gain or loss relative to a reference point. Four studies show that sympathy (Study 1), dictator offers (Study 2), and judgments of deservingness (Study 3a) are reference-dependent: people respond greater to victims of loss than to victims of chronic conditions. This tendency goes away when people evaluate victims in comparison (Study 3b) and when evaluating affect-poor ‘‘statistical victims”, as compared to affect-rich ‘‘identifiable victims” (Study 4). Together, these results shed light on seemingly irrational patterns of humanitarian aid.

Journal Title: Organizational Behavior and Human Decision Processes Volume: Edition: Page Numbers: 151-160
Regulatory Exposure of Deceptive Marketing and its Impact on Firm Value
Author(s): Robertson, Diana

Research linking marketing to financial performance has predominantly focused on how marketing assets and actions add value. We argue that it is equally important to understand how marketing decisions can destroy firm value. Prior research has indicated that negative events vary greatly in their indirect costs to the firm. Based on established theory and in-depth interviews with practitioners, we identify a set of factors that can explain the heterogeneity in the magnitude of indirect costs associated with negative marketing-related events. Specifically, we address how shareholder value is impacted by the regulatory exposure of deceptive marketing, which carries no direct cost to the firm. Using an event study, our analysis shows that incidents of exposed deceptive marketing are associated with significant negative abnormal returns amounting to a drop of 1%, which translates into an $86M wealth loss for the median-sized firm in our sample. In explaining the variation in magnitude of the impact between events, we find that event characteristics are generally more significant than firm and brand characteristics. When deception is highly egregious or directed at vulnerable populations, firm value is more negatively impacted than when the potential to mislead and harm is not readily verifiable. Furthermore, when the cited product has substantial brand market share, the levels of egregiousness and target audience explain substantially more of the variation in event impact than when brand market share is low. The results are robust to alternative stock portfolio-based measures of abnormal returns, model specification, heteroskedasticity, and examination of risk. Our framework and analysis have implications for Wall Street executives, Main Street managers, academic researchers, and public policy.

Journal Title: Journal of Marketing (American Marketing Association) Volume: 73 Edition: Page Numbers: 227-243
Social Connections and Incentives in the Workplace: Evidence from Personnel Data
Author(s): BARANKAY,IWAN

We present evidence on the effect of social connections between workers and managers on productivity in the workplace. To evaluate whether the existence of social connections is beneficial to the firm’s overall performance, we explore how the effects of social connections vary with the strength of managerial incentives and worker’s ability. To do so, we combine panel data on individual worker’s productivity from personnel records with a natural field experiment in which we engineered an exogenous change in managerial incentives, from fixed wages to bonuses based on the average productivity of the workers managed. We find that when managers are paid fixed wages, they favor workers to whom they are socially connected irrespective of the worker’s ability, but when they are paid performance bonuses, they target their effort toward high ability workers irrespective of whether they are socially connected to them or not. Although social connections increase the performance of connected workers, we find that favoring connected workers is detrimental for the firm’s overall performance.

Journal Title: Econometrica Volume: 77 Edition: 4 Page Numbers: 1047-1094
The face of need: Facial emotion expression on charity advertisements
Author(s): Small, Deborah A

Advertisements for charities often display photographs of the people they help to evoke the kind of sympathy that engenders giving. This article examines how the expression of emotion on a victim’s face affects both sympathy and giving. Building on theories of emotional contagion and sympathy, the authors propose that (1) people “catch” the emotions displayed on a victim’s face and (2) they are particularly sympathetic and likely to donate when they see sad expressions versus happy or neutral expressions. Consistent with emotional contagion, participants felt sadder when viewing a sad-faced victim, and their own sadness mediated the effect of emotion expression on sympathy. Contagion effects are automatic and noninferential, but they are diminished by deliberative thought. The authors discuss the implications of using subtle emotional expressions on charitable and other marketing appeals.

Journal Title: Journal of Marketing Research Volume: Edition: Page Numbers: 777-87
The India Way: Lessons for the U.S.
Author(s): Useem, Michael; Peter Cappelli; Harbir Singh

We describe a distinctive approach to business associated with the major corporations in India and contrast it with practices in the United States. Specifically, the Indian approach eschews the explicit pursuit of shareholder value in favor of goals associated with a social mission. These companies make extraordinary investments in their employees and empower them in decision making. These practices combine with a distinctively Indian approach to problem solving to create a competitive advantage that has led to spectacular business growth, not just within India but in international markets as well. A particularly important lesson for the United States is that the major Indian companies are not succeeding despite the fact that they are pursuing a social mission and investing in their employees. They are succeeding precisely because they do so.

Journal Title: Academy of Management Perspectives Volume: 24 Edition: 2 Page Numbers: 6 to 24

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