In this course, I take the view that meeting a need in the market place, as opposed to maximizing profits, as the ideal goal of an organization. I argue that when an organization finds a market need that they are deeply passionate and well equipped to meet, they have found their niche in the market place. Under this view, both for-profit and not-for-profit organizations can meet market needs. I encourage students to find their niche in the market place and develop and enterprise to meet a market need. In the process of enterprise development, I teach them managerial accounting principles that can help them improve and analyze their effectiveness. I call this approach a SEED: Smart Education using Enterprise Development. SEED also indicates the CSR seed that I am sowing in their minds and hearts!
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