A problem for every manager is to make “good” behaviors spread quickly and “undesirable” behaviors shrink quickly. This course provides practical frameworks to accomplish these managerial goals.
Relevant course content focuses on social impact management and leadership, but also includes ethics and nonprofit management. Multiple sessions address how leaders can drive positive change both within and beyond their organizations, with particular focus on values, culture, and ethics. One of these sessions uses the case Rite-Solutions: Mavericks Unleashing the Quiet Genius of Employees to illustrate the positive impact that a culture of trust and collaboration can have on employee morale and empowerment. Another session focuses on the role and particular challenges that middle managers face when effecting change (case: OSIM Group). Readings include “Why Do Employees Resist Change?” and “Radical Change: The Quiet Way.” Additional sessions focus on health care to address the challenges of knowledge sharing and innovation adoption across organizations in order to treat a new life-threatening illness and improve patient safety in hospitals (cases: West Nile Virus in New York City: On the Trail of a Killer Virus, IHI: The Campaign to Save a Hundred Thousand Lives and IHI: The Five Million Lives Campaign).