Beyond Grey Pinstripes

     

Seoul School of Integrated Sciences and Technologies(aSSIST)

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Seoul School of Integrated Sciences and Technologies(aSSIST)
Seoul, , 120-808
South Korea
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Demographic Information

Number of full-time MBA students (2011): 

72

Number of part-time MBA students (2011): 

0

Total duration of full-time MBA program: 

24 months

MBA faculty (Fall 2010): 

49

Females as percent of student body: 

36%
Who Are the Students? See what percentage of the 2010-2011 graduating class came to this MBA program from the private sector, the non-profit sector and government jobs
 
Private Sector (90%)
 
Non-profit (0%)
 
Government (10%)


Description of MBA Program: 

Established as Korea's first professional business school, the Seoul School of Integrated Sciences and Technologies received its approval for official university standing from the Ministry of Education and Human Resources Development in 2003. At the end of 2003, Professor David N. Smith, former Vice-Dean of Harvard Law School, was appointed aSSIST's president becoming the first foreigner to become a president/dean of a university (undergraduate or graduate) in Korea. With objectives to foster experts in sustainability management anticipated to motivate Korea's growth, aSSIST focuses on thorough and customized practical education. aSSIST's MBA programs are full-time courses and seven programs are currently in operation: the Global Leadership MBA, the Financial Engineering MBA, the Industrial Security MBA, Leisure Management MBA, Korean Wave Arts Management MBA, Hotel & Tourism Management MBA and Leisure Therapy Management MBA. Also, with aims to become a globalized professional institute of business education, the aSSIST Graduate Institute of Management(GIM) aims to foster fine & global experts in management for businesses through global education on business management and joint programs with other universities overseas.

 

aSSIST’s educational goal is to develop an ideal person who is ethical, creative, group-oriented, and who is able to relate technology to management as well based on the educational idea of 4T: eThics, sTorytelling, Teamwork, Technology. The 4T concept will develop leaders for sustainable management in the future: eThics-cultivating principled men through thorough ethical learning, Technology-cultivating men who can integrate cutting-edge technology with management theory, sTorytelling-cultivating creative men through developing presentation skills, Teamwork-cultivating men who take the business group and individuals into consideration.



How does the MBA program 'walk the talk' of social and environmental impact?: 

aSSIST knows that an organization may not achieve sustainable management until all individuals such as professors, students and employees make efforts for Sustainable Management. For this, we have created a sense of sovereignty for sustainable management among members and have made positive effort.

 

aSSIST operates a SIE(Seminar for Intellectual Exchange, http://sie.assist.ac.kr) every week to promote a corporate culture for creativeness. Launched in April 2004, SIE is a seminar that all faculty members and staff attend every Monday to share knowledge, and aSSIST’s unique culture. At SIE, all members in different departments gather at the beginning of the week and share their intellectual interests and knowledge/techniques directly/indirectly related to the work, and SIE works a ‘knowledge catalyst’. Through regular seminars, they can understand each other better and open themselves to new fields, which greatly contributes to the expansion of creative management. From 2006, aSSIST introduced rewards for best attendance and best presentation to induce more active participation. The main agenda of SIE is freely chosen by the person who makes the presentation and the purpose of the presentation is to share knowledge related to work as well as their personal interests. From Jun. 2004 to the end of Dec. 2010, a total of 330 seminars have been held every Monday, and in 2011, aSSIST will continue this practice based on the accumulated experiences so far, to encourage all employees to participate in SIE and use it as a source of knowledge with more professional and interesting topics.

 

All members of SIE easily and conveniently share an individual sense of sustainable management, such as ‘Ethics’, ‘Creation’, ‘Innovation’, ‘Environment’, ‘Social Responsibility’, etc. They share freely his/her own thinking and point of view. This thinking and point of view is displayed on a webzine and the webzine is disclosed to the outside by linking with the aSSIST’s homepage. This campaign for sustainable management makes all members search for the meaning of sustainable management, as well as ethical management, under all circumstances surrounding them. It becomes their mission to correct issues for sustainable management with each other.

 

Apart from simple lectures on theories of ethical management, aSSIST had its teaching faculty deliver 5-minute speeches on ethical management with their vivid experiences and professional opinions on ethical management. Themes and topics for the speeches were freely chosen, and the speech developed as an open discussion rather than a one-way lecture.

 

In addition, the 5-minute speeches for ethical management were compiled in aSSIST’s ‘sustainable management webzine (http://webzine.assist.ac.kr)’ for all faculty members and students to review freely, which is proven to be a very effective strategy in acquiring knowledge on ethical management and practicing it in daily life.

Academic Department

Course Name: Brand Management and Market Creation Strategy
Instructor: Kim, Bo Young

Course Description:

In the past, market competitiveness was determined by the quality and price of goods and services. However, traditional market entrance strategy previously taught in business schools is not valid in the 21st century. Today, competitiveness is primarily driven by the competency of firms in brand and new market creation. This course is designed to help students adapt to the changed business environment and new social impacts. The course particularly highlights firms’ development of efficient and effective brand communication mechanism. Successful businesses are driven by motivation, contents, and even branding and marketing strategies from customers. Goods and services incorporating customers’ needs, emotions, and values are gaining popularity in the market. Students are therefore invited to participate in diverse group activities designed to help them develop skills in re-branding and building new business models by applying similar cultural codes, value systems, and life patterns in the global market.

Ethical Implications

Thirteen years ago, rigorous insight, differentiated strategy, and breakthrough creativity were the only means of creating principled businesses with lasting positive social impact and profits. Now, mainstream sustainable enterprise is increasingly being recognized as a platform for innovation and growth with the ethical philosophy of brands. In light of such developments, we need to discuss how to build a good brand story for new marketing strategy.

What is a good brand and bad brand? Many companies today want to create good brands to improve their brand asset.

Consumption is one of life's great pleasures. Buying things we crave, traveling to beautiful places, eating delectable food: icing on the cake of life. But too often the effects of our blissful consumption make for a sad story. Giant cars exhaling dangerous exhaust, hog farms pumping out noxious pollutants, toxic trash piling into poor neighborhoods—none of this would exist if there wasn’t something to sell.

Course Objectives:

Upon successful completion of the course, students will be able to (1) understand new market trends and changes in marketing strategies, (2) explore brand management based on fundamental principles and theories, and (3) create new brand and market strategies.

Course Name: Business Ethics and Global Standard in FDI
Instructor: Kim, Joo Nam

The increasing integration of the world economy into a single market has resulted in the freer circulation of products and services. Many countries have begun to push for freer circulation of factors of production, including financial and human resources by means of FTAs and Foreign Direct Investment (FDI).

How to handle the Laws of International Organizations and keep the norms developed by them is crucially important to cope with globally prevailing protectionism and furious competition with competitors both inviting foreign capital and outgoing investment.

Most global companies have been actively utilizing international rules and standards in achieving FDI objectives in order to help achieve their development goals and sustainable growth.

This course is designed to enhance students’ capabilities in handling international business affairs in a globalize world.

Course Name: Business Project
Instructor: Kim, Bo Young

This class aims to establish talent and knowledge as business professionals by founding small businesses related to leisure so that students can practice real business proposals through this class. This class emphasizes the ethical virtues and the needs and application of ethical business activity. This class will lead students toward successful business management by creating a real firm as a responsible and ethical owner, communicating with consumers and practicing business networking.

Course Name: Case Study on Industrial Security and Ethics
Instructor: Jeong, Jin Hong

GOALS AND OBJECTIVES

1. Objectives

- This class is intended to help gain a legal business mind through case studies relevant to security officers managing security CEO and industrial security works. It also aims to increase the effectiveness of preventive security activities during practical performance, and enhance work ethics and work skills as a professional security officer.

2. Core Points

- In addition, this class aims to enhance core applications and skills to adapt and apply case studies to law through introductions to the Trade Secrets Act and the Industrial Technology Drain Prevention Act, which are the core legislations of the industrial secret prevention.

3. Class Progress

- The students who will be taking this class should read the main and sub textbooks, references, and case studies suggested in the class syllabus in advance, and prepare for class, presentations, and discussions.

-The presentations and discussions will be held according to the set orders, and students should submit the written assignment for their presentations to the professor and other students on the day of presentation.

Course Name: Case Study on Industrial Spying, Ethical Management, and Ethics Education
Instructor: Jeong, Jin Hong

1. Objectives

- This class is intended to scrutinize and analyze specific cases of technology draining accidents exposed by intelligence investigative agencies in all industrial sectors including the electronic communications field to prevent technology drains in all possible sectors.

- To contribute to minimizing damage by actively responding to technology drains or industrial security infringement, as well as contributing to the development of investigating techniques,

-To recognize and discuss the importance of ethical management and ethics education to industrial security experts, and contribute to pre and post security activities

2. Core Points

- To contribute to the industrial technology drain preventing system through analyzing industrial technology drain cases per types, and train security officers' field responding skills at companies

- To recognize the urgence of ethical minds for employees through ethical management by case studies on industrial spy investigations

Course Name: Communication and Teamwork Building
Instructor: Lee, Hyun Joo

Today’s business environments require not only individual abilities for task accomplishment but also understanding team process and teamwork skill. Communication, in this sense, is the “essence of social relational system”, “the heart of organizational behavior”.

During the course, the notions of team, teamwork and communication will be defined and reexamined. Students will be able to know about their relevant team role type(s) and integrate themselves with teamwork process based on good communication skills, especially active listening, feedback and conflict management skills, etc.

Course Name: Consumer Behavior in Tourism & Hospitality
Instructor: Ahn, Tae Hong

PURPOSE

In consumer behavior of hotel and tourism, there are two changes that were caused by surrounding consciousness and given choice respectively. This course aims to study the methods that can satisfy consumers’ needs for change, solidify an acceptance attitude and strengthen promotional activities. The course also aims to study how ethical and social responsibility of firms is connected to consumer behavior.

SUMMARY

This course will study tourism behavior from the viewpoint that considers patronage of hotel and tourism as a part of human behavior. From this point of view, tourism behavior can be differentiated from any other human behavior. Essentially, tourism behavior is considered an individual behavior, which is why reasons or the structure of tourism behavior should be explained. While this is the view of tourism behavior theory, it is also the general term for tourism behavior, including movement, staying and recreation of travelers that tourism business targets. Explanation and discussion will proceed based on this fact.

Course Name: Convention and Management
Instructor: Hur Jeong Ok

Course Objectives

- Acquire knowledge, experience, and approaches about convention management.

- Understand managerial and operational aspects pertaining to MICE industry.

- Study industry issues, trends, and growth factors affecting convention management.

- Strengthen the willingness of ethics, etiquette, and social responsibility in the field of convention business through experiencing cases and projects.

Ethical implications

- The area of convention marketing is a highly crucial one for potential ethical violation due to increasing competition, so the temptation to make ethical compromises will pose a dramatic threat to the business. Therefore, ethics and etiquette are the ultimate foundation of convention business in the future, so the Global Code of Ethics for Tourism adopted by WTO must be reviewed and discussed in the class.

Course Name: Corporate Social Responsibility
Instructor: Halme, Minna

COURSE OBJECTIVES

To develop awareness and skills for managing corporate responsibility

To learn applications of corporate environmental and social responsibility in different industries and business situations

To understand how environmental and social questions can serve as a source of new business innovations

The overarching goal of the module is to seek ways in which corporate responsibility can accrue competitive advantage.

ETHICAL IMPLICATIONS

In addition to traditional economic responsibility, corporations are increasingly required to take on environmental and social responsibilities as well. Corporate responsibility is a major trend, but it is also a fuzzy and elusive concept. What are environmental and social responsibilities and how should they be integrated into management and operations of a company? Further, does responsibility pay, i.e. what are the economic implications of environmental management and social responsibility policies to companies? What kind of business opportunities does corporate responsibility offer in different parts of the global market? These are some of the key questions that the module deals with and seeks to answer.

Main contents of the module involve the following themes:

1.Motivation and strategies for corporate environmental management and social responsibility. Here we will explore the main drivers of corporate responsibility and examine what kind of strategic choices are possible for various types of firms and industries.

2.Business opportunities based on eco-efficiency and corporate social responsibility. Environmental and social responsibilities are often perceived merely as obligations that bring extra costs. In innovative companies, however, they can be sources of revenue and new business ideas. Discovering such opportunities requires both knowledge and challenging predominant thinking models.

3.There are several institutionalized instruments for managing corporate responsibility. We will review the main instruments for corporate responsibility: Systems, standards and corporate responsibility reports.

4.Communicating corporate responsibility. In questions related to responsibility, corporations often need to work with various stakeholders. These stakeholders include both traditional ones such as customers and shareholders, but also less typical ones like non-governmental organizations (NGO) or other than first-tier suppliers. Communication is an essential part of responsibility, but effective ways and means of communication differ depending on the stakeholder. Special emphasis is placed on corporate responsibility reports as a means of communication.

5.Developing managerial competences and building incentives for environmental management and social responsibility. Being a responsible company is not only about having a good will – specific skills and competencies are needed. How can these issues be integrated into strategic management and everyday work of the organization? We will discuss how to change attitudes as well as management systems that guide performance.

6.Future global and semi-global governance mechanisms and other developments. The module will highlight some major developments such as business opportunities and threats of climate change agreements.

Course Name: Corporate Social Responsibility
Instructor: Temmes, Armi

Module overview:

•Corporate responsibility is a major trend, but it is also an elusive concept. The course seeks answers to questions such as: What are environmental and social responsibilities and how should they be integrated into management and operations of a company? Does responsibility pay, i.e. what are the economic implications of environmental management and social responsibility policies to companies? What kind of business opportunities does corporate responsibility offer?

The following themes will be discussed:

1.Motivations and strategies for corporate environmental management and social responsibility, e.g. main drivers and strategic choices for various types of firms both in the present world and in the future. The relationship between corporate responsibility and business ethics will be discussed throughout the course.

2.Business opportunities based on eco-efficiency and corporate social responsibility, e.g. how corporate responsibility can be a source of revenues and new business ideas.

3.There are several instruments for managing corporate responsibility, e.g. specific management skills, systems, standards and corporate responsibility reports. How can these issues be integrated into strategic management and everyday work of the organization?

4.Communicating corporate responsibility. In responsibility questions, corporations need to work with various stakeholders such as customers, shareholders, suppliers and non-governmental organizations (NGO). Communications styles and varying expectations of stakeholders are discussed.

Module objectives:

•To develop awareness and skills for managing corporate responsibility

•To learn applications of corporate environmental and social responsibility in different industries and business situations

•To understand how environmental and social questions can serve as source of new business innovations

•The overarching goal of the module is to seek ways in which corporate responsibility can accrue competitive advantage.

Pages

Type of Offering

Global Standard & Business Ethics
Date: September, 2010

Name: Kim Joo-Nam

Organization:aSSIST

Occupation: Professor

Summary:

Globalization is highlighted in the global management circle, and its is expediting the era of borderless and unlimited competition. Also, issues such as new liberalism and global financial crisis occur, urgently requiring the role of a new international organization which can provide global standards and business ethics.

Breakfast Seminar for Sustainable Management (4T)
Date: September, 2009

Speaker: Kim, Jong-Chang (Governor, Financial Supervisory Service of Korea)
Title: The Present Condition of Financial Industry and the Direction of Supervision after Global Financial Crisis

The Global Financial Crisis that occurred in 2008 had a big impact on the Korean economy. In particular, the financial market was seriously damaged and many companies regardless of their size suffered and continue to suffer. By 2009, however, some analysts in the private sector cautiously mention that the Korean economy was being revitalized beyond the financial crisis, while many commoners in Korea still complain about never-recovered economic conditions. Under this circumstance, the Financial Supervisory Service of Korea systematically observe current domestic and global economic situation. Especially, some major players in the financial markets in the private sector are continuously and carefully monitored in order not to commit moral hazards in financial transaction.

New Year Seminar from aSSIST CEO Forum
Date: January, 2011

Speaker: Yoon, Eun-Key (President, Central Officials Training Institute of Korea)
Title: Bigger Korea, Change the frame of your thinking!

The members of aSSIST CEO Forum, professors and students should have more open minds for understanding social conditions. Entrepreneurs nowadays are asked to respond to social issues. The society should be warm even in the cold winter and it is operated on fair mechanism. Creativity and the mind of sharing are the tools for practicing this society-oriented attitude. Please do not turn aside your eyes from High unemployment rate, fragmented families, and many elderly who needs care.

Handok Pharmaceuticals' Ethical Management
Date: March, 2010

Name: Baek, Jin-ki

Organization:Handok Pharmaceuticals

Occupation: Executive director

Summary:

Explained the validity of ethical management of Handok Pharmaceuticals by giving up huge profit due to failures in the clinical trial. The director argued that this ethical management decision was the best way to attract excellent employees.

aSSIST-Nankai University
Date: November, 2009

aSSIST and Nankai University Business School are hosting annual seminars since 2004. Each organization hosts the seminar by turns, the topics of seminar so far encompassed corporate ethics, sustainability management, corporate gonernance, etc. On November 2009, the aSSIST Seoul campus held a seminar on brand marketing.

Ethical Management and CSR
Date: September, 2009

Name: Yei, Jong-seok

Organization:Hanyang Univ.

Occupation: Professor

Summary:

Discussed companies’ social, economic, legal, ethical, and charitable responsibilities in realistic terms. Above all, the importance of the necessity of fulfilling CSR for profit creation , and changes in the awareness of charity that should be made were discussed as well. Also, there were members who pointed out that there were no methodologies to fulfill CSR.

Breakfast Seminar for Sustainable Management (4T)
Date: March, 2010

Speaker: Ur, Yoon-Dae (Chairperson, The Presidential Council on Nation Branding (PCNB))

Title: National Brand is a Source of Competitiveness.

Korea is been ranked as the thirteenth economy in the global economy. This is an amazing achievement while considering its poor situation in the 1950s and 60s. Many products from Korea, however, have not been recognized as Korean ones by overseas consumers. Weak National Brand of Korea, this may be a partial answer for it. Korea should be committed for international community politically and socially as much as its economic power. With this idea, the PCNB and some government organizations currently build a network for international commitment. Providing an aid to developing countries, active participation in the effort to solve global warming crisis, building a multi-cultural societies are some examples of the project.

The Virtuous Family Never Misses Good Fortune
Date: September, 2009

Name: Cho, Yong-hun

Organization:Chosun Daily

Occupation: Opinion Contributor

Summary:

Covered the prestigious families in the Chosun era, explained that ethical education in the family led to development. These lessons were also similarly adopted in the modern era. Members enjoyed the productive lecture, but this lecture was not filmed on CD, since there were some politically incorrect expressions.

Ethical Management as Business Model and the Principal of Zero Tolerance
Date: September, 2009

Name: Kim, Ki-chan

Organization:Catholic Univ.

Occupation: Professor

Summary:

Explained the reason for ethical mangement in the modern era, and provided exciting case studies. However, there were sayings that the lecture was limited to principles.

aSSIST-CAS Seminar
Date: September, 2010

The Chinese Academy of Science (CAS), which is China’s top administrative/academic central governmental office as well as a think-tank based on China’s economy, was invited to the “Global New Standard. Keep an Eye on the Chinese Economy!” on the 16th of September. The lecture was was based on the sub-theme, “The current status and perspectives of the global economy amidst the Chinese economic growth” and “The World’s best sovereign wealth fund, the Chinese CIC Operation Model.” CAS, which spearheaded the G2 era of China, along with the core department of the Chinese government, visited Korea to give the lecture. In particular, the joint venture eco-friendly Chenjin city which was established by China and Singapore, along with the vice president of Ecocity investment and development company Jung-shin, was invited to this seminar to discuss the current economic development and environmental status of China.

CEO Seminar
Date: March, 2010

Name: Kim, Jong-shik
Organization:Tata Daewoo Motors
Occupation: CEO

Mr. Jong-shik explained India's relatively unknown Tata Group and their ethical & mutual-existence management. Some members of the audience were interest in the kind of CSR activities which Tata Group is carrying out in Korea.

Special Lecture on Green Growth
Date: October, 2010

Speaker: Lee, Hyun-Soon (Vice-Chair of Hyundai and Kia Motors)
Title: The Speeding for the Four Green Car Giants

The Investment for research and development on the Green Car is not an easy task. It requires huge mount of money in long-term process. The Hyundai and Kia Motors, however, know that this cannot be neglected. For the future in the sustainable development, the companies take this a mission of todays. At the same time, to be honest with you, it is also indisputably true that a car maker without green car technology could not be survived in the global competition. The Green Car technologies, hybrid and electric car system must help people to enjoy their lives without exhausting oil-type fuels. Additionally, this effort from the Hyundai and Kia motors would help the international community to minimize any harm from global climate changes.

Student Service Center

The Student Service Center at aSSIST provides opportunities for students to gain field experience by adopting an internship at domestic/international corporations and NGO. In the last year, the center especially has supported an internship program with ‘The Korean Green Foundation’, has built a cooperative network between the government, corporations, civic organizations, and individuals in order to find solutions that influence governmental policies, help businesses and preserve the environment. The internship is only operated for students of MBA program. The progress to join the program is that students should submit an application form with curriculum vitae to the center, and the internship personnel at the center, sends an official document to each organization to contract the internship student. It aims to make good sense to have an ethical philosophy and understand environmental issues. The program successfully is working with aSSIST's students.

ASSIST Institute of Leisure Studies (aSILS)

ASSIST Institute of Leisure Studies (aSILS) supports the students for promoting their entrepreneurial capabilities. Specialized in hotel, leisure, and tourism management, the aSILS assists the students to prepare advanced business plans. With this effort, three students from aSSIST were appointed as the young entrepreneurs in a competition organized by Seoul Metropolitan city in July, 2010. Among the students, CHOI Yoon-Seok submitted a business proposal on ‘social tourism’ for the disabled. His idea for business with the working experience in tourism industry is to organize the domestic tour program for some handicapped people and their family, friends. He is being a beneficiary of about $ 10,000 grant for a year as well as an office and facilities from Seoul City.

GMU MPP & aSSIST Dual Degree Program
i-MBA
Graduate Institute of Management
Business School Housing? Yes
Number of Faculty: 16
Contact Name: Shin Hyo Kim
Contact Email: shkim@assist.ac.kr

The aSSIST Graduate Institute of Management (GIM) is an educational institute specializing in corporate management, established with the purpose to cultivate corporate managers nurtured with global managerial minds, so as to improve Korea's competitiveness in the 21st century. The institute provides educational programs through developing practical courses essentially needed for Korean businesses and firms. By doing so, the institute not only contributes to promoting competitiveness in the individual, but also the business, and the nation. By jointly developing and commencing diverse educational programs with renowned schools from around the world, such as the Helsinki School of Economics and State University of New York at Stony Brook, key managers and executives are fostered to be ready for the field. The institute is skilled in maximizing levels of satisfaction demanded by leading CEOs standing at the forefront of global competitiveness.

aSSIST Institute for Business Ethics Education and Research
Business School Housing? Yes
Number of Faculty: 5
Contact Name: Seong-pil Park
Contact Email: sppark@assist.ac.kr

The Seoul School of Integrated Science and Technologies aims to train innovative management professionals who will lead sustainable management by suggesting a new paradigm in the rapidly changing global management environment. Under the motto of a differentiated philosophy of the “4Ts: eThics, Teamwork, Technology, sTorytelling,” we are doing our best to provide high quality MBA courses. To this end, the aSSIST Ethics Education Research center adopts the 4Ts so that students can gain not only knowledge in their majors, but also a wide perspective encompassing the society, ethics, and the environment. Also, we are devising curriculums to train professional managers who can lead with social responsibility and sustainable management, as well as developing related contents.

In addition, we are continuously checking the quality of each program by managing and overlooking our professors and curriculums so that the 4T spirit of aSSIST is rightly conveyed, managed, and upgraded.

Lastly, we are providing a communication channel in which all of our professors, staff, and students can participate in and share concerning issues on ethics and social responsibility management. Furthermore, we will be publishing the “Exciting Ethical Management Story” in both Korean and English once every two years.

Institute of Industrial Security
Business School Housing? Yes
Number of Faculty: 3
Contact Name: Jin Hong Jeong
Contact Email: Jhjeong@assist.ac.kr

1. Objectives for Establishment

- To establish joint industrial security systems including industrial technology protection, system improvements, and policy research related to industrial security.

- Train security experts who will lead the knowledge based information security industry through cooperation and exchanges between industries and academies home and abroad

2. Responsibilities and Function

- To study the overall system and improve directions on research and industrial security including the industrial security system and policy development,

- To support industrial-academic cooperation including industrial security diagnosis, consultation, and education,

- To collect, organize, and distribute industrial security related references and compile research papers.

- To proceed in academic exchanges and joint research with research institutes home and abroad.

3. Core Operational Directions

0 Academic Research

- To hold and participate in academic conferences and seminars home and abroad

- To publish journals as well as collect, organize, and compile references

- To be part of academic exchanges and joint research with private companies and research institutes home and abroad

- To develop curriculums and texts on industrial security MBA and mid-long term education courses.

0 Policy Development

- To develop theoretical basis and policies on industrial security expert systems

- To operate mid-long term industrial security education programs and develop goals

- To develop industrial security diagnosis manually customized for each types of industry through site visits

- To search policy information for promotion of industrial security MBA courses and curriculums

0 External Activities

- To promote short-term commissioned educational programs for private companies, research institutes, and government organizations

- To provide comprehensive security consulting services including industrial security on-site guidance, consultation, advising services

- To provide on-line services by establishing an information service supporting system including research institute website opening

Research Institute of Leisure Management
Business School Housing? Yes
Number of Faculty: 5
Contact Name: Seok Ho Choe
Contact Email: shchoe@assist.ac.kr

"aSSIST RILM has been established to create an academic environment for the study of leisure management and leisure business administration in Korea. Its activities include the following:

- The social impact of leisure management can be found in its research on the Work and Life Harmonization (family-friendly management). At the moment RILM is trying to put family-friendly management on a list of business administration an individual firm must do for the employee. Actually the institue already recieved research fund from Ministry of Education, Science and Technology and have taken further steps for the research.

- RILM's leadership in leisure management has been made evident in its efforts to establish Leisure Management MBA Programs including Hospitality Management, Korean Wave Art Management and Leisure Therapy (recreational therapy) Management. These new MBA programs prepare students to meet the rapid societal changes of lifestyle and business environment.

- RILM has shown its expertise and excellence by being the operating body of the International Leisure Symposium held annually in Chuncheon City. This symposium aims to provide a forum for the leisure management academics.

- Since its inception in 2005, RILM has been holding the Leisure Management Seminar every month for the proliferation of strategic approach of leisure business with its special emphasis on corporate sustainability and innovation. However the seminar team's achievements are not limited in reading as a group. The team had been done two research projects to establish longer term development policy for sustainability and growth which were funded by Korea Evengelical Holiness Church. The year 2011 is the third research year for the team.

- RILM researchers are now actively paving the way for creative marine leisure culture and business in Korea. The endevour had been started from the result of a research project, What will be the next leisure trends and leisure business in coming age of GDP per capita $30,000?. Korea had over GDP per capita $20,000 last year 2010. "

Pages

A Comparative Study on the Social Responsibility of Corporations in Korea and China - Through the characteristics and translation of the UN Global Compact signatories-
Author(s): Hee-nam Choi; Hyeon-deok Yeo

The purpose pf this study is to conduct an analysis of the current membership status and the characteristics of its "compact" in Korean and Chinese companies which have signed the UN Global Compact amidst the growing importance of Corporate Social Responsibility worldwide, as well as the joining in authoritative international organizations agreements such as the UN Global Compact. The objective of this research is as follows. What is the characteristics shown in the action reports of Korean and Chinese companies which joined the UN Global Compact? What agreements and promises did these companies make with the stakeholders and their characteristics, including the international society and the local community (government and civil society), as stated in the word "compact"? Based on these questions, the activities of the UN Global Compact member companies in Korea and China were analyzed, with its meanings in policy.

Journal Title: Journal of Enterprise Studies Volume: 2 Edition: 5 Page Numbers: 1-32
A Study on EWP's Social Contribution Activities: Centered on Comparison with Pulmuone Holdings'
Author(s): Dong-joon Cho; Kim Joo Nam

The main purpose of this study is to analyze performance methods of domestic public enterprises for Corporate Social Responsibility(CSR) which is an increasing concern in every field recently. In this study, The situation-oriented approach of Poter and Kramer that the social investment of the corporation can satisfy the needs of stockholders and interested parties over the long term. is applied mainly. Before analyzing performance methods of domestic public enterprises for CSR, this study did research on the Korean history of CSR and the transition process of America and Japan which are leaders of the Eastern and Western nations in this field. Then, This study analyzed and compared the cases of Korea East-West Power Co.,Ltd-One of the representative domestic public enterprises with Pulmuwon Holdings which ranked 13th in a survey on "30 companies respected the most in Korea" which was conducted with the support of Korea Management Association in January 2009. The main contents of the comparison and analysis are on the current state of the two companies, management of organization, method of fund raising and composition of core business for CSR. The significance of this study is to suggest the direction that Korea East-West Power Co.,Ltd should head for as a relative newcomer of CSR through this comparison and analysis.

Journal Title: Journal of Enterprise Studies Volume: 2 Edition: 5 Page Numbers: 33-68
A Theoretical Study on Family-Friendly Management – Dual Agenda Approach
Author(s): Choe, Sok-ho; Lee, Juyeon

The Purpose of this study is to review previous domestic and foreign studies and to investigate personal work-life harmonization through theoretical reseach on family-friendly management using a dual agenda approach. The authors briefly identified trends and critically reviewed domestic researchs on family-friendly management was found to be compatible with work and family but was not effective in developing personal careers. The workers who actively accepted family-friendly management as part of their work-life balance were mostly female laborers who were emplyed part-time, had lower academic education, earned lower wages and, in general, were non-professional workers without specific skills or career aspirations. The remainder of the workers, full-time male employees, with ligher education and with professional knowledge and skills, inevitably worked longer, more labor intensive hours, due to the advent of the dual agenda approach. A new work-life harmonization program is urgently needed not onluy for family-friendliness but also for healthy organizations, individual career development and personal wellbeing.

Journal Title: Journal of Korea Family Resource Management Association Volume: 3 Edition: 14 Page Numbers: 15-36
Communication with Local Residents and Sustainable Management - Case Study on Kangwon Land -
Author(s): Kim, Eun-sook; Cho, Hyung-gi; Shin, Jong-hwa

This case study explains how Kangwon Land, which runs the only Casino business which allows national people access in Korea, has been making various efforts to communicate with the local residents and contribute to the local development of communities for the last 12 years until 2010. It shows that the corporate communicational efforts to pursue the harmonious development of enterprises and its local society are closely related with corporate sustainability. Kangwon Land was established based on ‘the special law on abandoned regional development support (‘Special Law’)’ enacted for the purpose of revitalizing the abandoned mine areas and increasing the competitiveness of the tourism industry on the 29th of June 1998.
Local communities had played a leading role in the process of its establishment. Enactment of the ‘Special Law’ in 1998 was regarded as the nation's first legislative initiative by the local people. The ‘Special Law’ was revised to be extended for another 10 years until December 31, 2015 in 2004. In all this process of legislation, the full support of local residents for Kangwon Land was a great influence. Furthermore a very close relationship between the Kangwon Land and local residents has been formed. Therefore the company placed its top priority on the development of local communities and has pursued strategic corporate communication.
As part of this strategy, Kangwon Land has been expanding communication channels with local residents and enabling the organizations to expand regional cooperation. Based on this, the company has been accommodating the diverse needs of local residents and adopting various systems to promote their income growth. Thus, as a result of simultaneous pursuit of the company's growth as well as the needs of stakeholders for the past 12 years, there has been continuous growth.
The case of Kangwon Land embodies the essence of corporate sustainability, which purposes to strategically integrate the interests of both the corporation and the society.

Journal Title: Journal of Sustaionability Management Volume: Edition: 8 Page Numbers: 31-66
On Social Responsibility Management - A study for integration between ‘corporate principle’ and ‘social principle’ and its meaning in Korea
Author(s): Yeo, Hyeon -Deok

It cannot be overemphasized that today’s ‘social responsibility’ of the organization is essential for the society beyond their stakeholders not only shareholders for living together in society. However, it must be facing a certain limit to CSR because of its endogenous characteristics-the principle of the pursuit of profit. One of the ways to overcome the limit of CSR would be creating social enterprises. Then, we can say this -- “if CSR is ‘justice for profit’, Social Enterprise is ‘profit for justice’.” If all corporations will change their practices of social responsibility into practice of social enterprises for better solution, could they get solved out of dilemma? Though Social Enterprise belongs to the pursuit of ‘profit for justice’, it would be still in a dilemma between the principle of ‘the pursuit for profit’ and ‘the pursuit for social justice’ because it is still involved in the principle of the pursuit of profit. This paper aims to analyze its CSR dilemma surrounding corporations, and to propose some useful comments in order to integrate its direction that we are currently facing in the world and Korean society as well.

Journal Title: Journal of East and West Studies Volume: 2 Edition: 22 Page Numbers: 37~75
Theoretical review on terminologies : business ethics and ethical management
Author(s): Lee, Hyun- joo

In pholosophical point of view, morals and ethics are contradictory terms, even if their ethimological meaning are identical.('custom') The use of terms '기업윤리(business ethics)' and '윤리경영(ethical management)' in Korean reflects each facet of morality and ethics. That is to say, the one is related to morals, regulatory right-wrong obligations, while the other concerns the ethics, the pursuit of better life based on good-bad criteria. The positive and generative ethical management and the regulatory aspects of business ethics are examined and analysed in this article which would enables to build up an efficient mechanism concerning activities, policies, practices or organizational structure of corporate organizations and to guide behaviors and decision making procedures of individuals.

Journal Title: Korean Journal of Business Ethics Volume: 1 Edition: 12 Page Numbers: 1~16