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Beyond Grey Pinstripes

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Northwestern University (Kellogg)

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Northwestern University (Kellogg) Donald P. Jacobs Center
Evanston, IL, 60208
United States
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Demographic Information

Number of full-time MBA students (2011): 

639

Number of part-time MBA students (2011): 

360

Total duration of full-time MBA program: 

24 months

MBA faculty (Fall 2010): 

267

Females as percent of student body: 

32%


  • School Information
  • Courses
  • Outside the Classroom
  • Faculty Research

Description of MBA Program: 

At the Kellogg School of Management at Northwestern University, we believe business is the dominant social institution of our day – a powerful force for effecting positive change on business and society at large. Kellogg prepares MBA students to be global citizens by highlighting ethical, social and environmental issues throughout the student experience. Our students are encouraged to think beyond conventional business issues facing the C-suite and recognize how their decisions have ripple effects in their communities and around the world.

Kellogg’s commitment to social impact starts with support from the most senior leadership. Appointed in 2010, Kellogg Dean Sally Blount brings significant experience for incorporating global social impact perspectives into business education. In her first months as dean, she has encouraged the entire Kellogg network to reflect on ways to use business to reconcile sustainability with economic growth. According to Dean Blount, tomorrow’s leaders will face unprecedented levels of social and economic uncertainty and complexity and will be called on to solve the most pressing global issues across industries and sectors. She believes it is the role of management education to educate, equip and inspire students to confront these unique challenges.

In the classroom, the cornerstone of the Kellogg School’s curriculum in social impact and environmental management is the Social Enterprise at Kellogg (SEEK) program. Founded in 2005, the SEEK program helps students understand where for-profit, nonprofit, and public sectors intersect. Students are required to take a core class on values and crisis decision-making, and other classes like Public Economics, Corporate Social Responsibility, and Strategy in Non-Market Environments push students to consider the complexities of the business world. Professors discuss issues like the tradeoff between ethics and profit; how to account for stakeholders beyond shareholders; and how to create economic value through social and environmental impact.

SEEK draws on Kellogg faculty from multiple disciplines – distinguished scholars with significant research interests in social enterprise, public health, environmental impact, diversity, managerial ethics, and public policy. A few of the latest peer-reviewed articles by this esteemed group have explored innovation in HIV/AIDS diagnostics; the effect of climate change on economic growth; global imbalances and fragility in financial markets; the persistence of bad governments; and the cultural biases in economic exchange.

Beyond the SEEK program, ethical, social and environmental issues touch traditional business disciplines at Kellogg as well. Our core courses arm students with an understanding of the relevant social and environmental issues they will need to be successful – and impactful – leaders in their chosen fields. That’s why our professors confront challenging issues like how to utilize bottom-of-the-pyramid strategies in Marketing; how to balance net present value and corporate social responsibility in Finance; how to resist earnings management in Accounting; and ways to leverage social impact as a driver of value creation in Management & Strategy.

Outside of the classroom, Kellogg also provides students with numerous opportunities to apply the principles they’ve learned to real-world situations through experiential learning opportunities. The annual Innovating Social Change Conference allows students to engage top executives in dialogue about social and environmental stewardship. The Net Impact Community is large and diverse with participation by more than 700 Full-Time MBA students, and the Net Impact Club won the Chapter of the Year Award in 2009. The Environmentally Sustainable Business Club is hosting the first-ever University-wide Sustainability Conference at Northwestern in 2011.  

Other projects like the Neighborhood Business Initiative, Global Health Initiative, and Kellogg Corps allow students to work on business projects for impact at local and global service-oriented organizations, while the Kellogg Board Fellows program gives students an opportunity to be full-fledged members of local nonprofit Boards. Kellogg Volunteers organize high-impact community service events for the entire Kellogg community all year long, and, for the first time in 2011, Kellogg co-sponsored the International Impact Investing Challenge – an MBA school competition focused on social impact investing.

In addition to effecting social impact through our student groups, Kellogg students show their individual passion for social and environmental impact through their own initiatives. For example, students voted to include a position on the student government board solely focused on social and environmental issues. This representative works on incorporating social responsibility into the broader student experience through initiatives like Social Impact in the Core, an initiative aimed at keeping core courses up-to-date on relevant ethical, social, and environmental topics.  

Students are also optimizing Kellogg events; for example, the Marketing conference team recently introduced a “Green Sponsorship” package that will be replicated in future conferences, and the theme of the 2011 Black Management Association conference is about utilizing personal success to give back to the community.  One student started an informal group, modeled on “The Hub” in San Francisco, for students to get feedback on their ideas for social ventures.  

Tackling important ethical, social and environmental issues is a joint effort at Kellogg among our administration, faculty and students. At the end of the day, it’s the emphasis on these issues on campus that prepares our students to use the power of business to change the world.  
 



How does the MBA program 'walk the talk' of social and environmental impact?: 

The Kellogg Environmentally Sustainable Business Club has collaborated with the Office of the Dean to enhance sustainability efforts on campus. Among the successful facility improvements at the Jacobs Center – the central hub for the Kellogg Full-Time program in Evanston, Ill.:

•    Instituting a new printing system for students, estimated to save 750,000 sheets of paper annually

•    Replacing all plastic, disposable dish-ware with plant-based, biodegradable materials in the dining area

•    Installing water bottle spouts on all water fountains to reduce water loss; installing automatic toilet flushing systems and sink operating systems

•    Adding motion sensors on light switches so lights automatically turn off when a room is empty, thus saving energy

•    Ensuring easy access to recycling throughout the building

The club also completed a carbon audit of the entire building and hopes to leverage those results in the near future to reduce Kellogg’s overall carbon footprint. Finally, Kellogg recently selected a new building site in Evanston for a unified campus for all of its management education activities. While planning for the new building is in the early stages as of 2011, the school is working with the architect to ensure that the new facility meets LEED certification criteria.
 

Academic Department

  • Management
    12 items
  • Finance
    12 items
  • Marketing
    9 items
  • Public & Non-Profit Management
    7 items
  • Entrepreneurship
    7 items
  • International Management
    7 items
  • Economics
    5 items
  • Accounting
    5 items
  • CSR/Business Ethics
    5 items
  • Environmental Management
    4 items
  • Business Law
    3 items
  • Organizational Behavior
    3 items
  • Business and Government
    2 items
  • Production and Operations
    2 items
  • Quantitative Methods
    2 items
  • Strategy
    1 items
  • Human Resource Management
    1 items
Course Name: Accounting for Decision Making
Instructor: Robert Magee, Mark Finn, Swaminathan Sridharan, Ian Gow

This course familiarizes students with the process used to construct and understand the financial reports of organizations. The objective is to understand the decisions that must be made in the financial reporting process and to develop the ability to evaluate and use accounting data. The course also emphasizes the breadth of accounting measurement practices and on being able to make the adjustments necessary for careful analysis. The course also discusses the linkages between accounting information and management planning, and decision making and control. In addition to those of U.S. corporations, the class will use financial statements from nonprofit organizations and non-U.S. corporations to highlight differences in practices and in the reporting of non-financial outcomes. The course also examines ethical issues such as earnings management and fraudulent reporting.

Topics covered include:

(1) The purpose of accounting and the responsibility of managers: the course begins by making it explicitly clear that managers have a responsibility to their stakeholders and to society to accurately report the performance of the company through financial reports.

(2) Earnings management: companies can manipulate the rules of revenue recognition and accounts receivable to fraudulently influence earnings reports (example cases: “Biovail Corporation” – focusing on ethical issues of revenue recognition and analyst treatment and “At University of Phoenix, Allegations of Enrollment Abuses Persist” focusing on abuses of revenue recognition to increase recruiter pay, thereby motivating predatory recruitment tactics against low-income youth)(3) Ethics and stewardship in accounting for capitalization versus expensing charges

(4) Improper use of unearned revenue to smooth earnings reports

Student Comment:

“This class not only teaches us the basics of accounting, but focuses on the important role of ethics in financial reporting within an organization. This course has helped me to better understand how to navigate ethical dilemmas within organizations.”

Course Name: Advanced Studies in Board Governance
Instructor: Anne Cohn Donnelly

This practicum in board governance is an extension of Board Governance of Non-Profit Organizations and serves to combine academics with experiential learning. Students selected as Board Fellows are matched with a Chicago-area nonprofit to gain experience working with a board of directors and its leaders for an entire year. The students serve as ex officio members of their organization’s board and do a project for the board which furthers its work. In addition, course instruction, readings and discussions occur monthly during the academic year. At each class, a guest speaker provides a perspective on a critical issue for nonprofit organizations and their boards and students break into small groups to discuss and contrast their boards.

Topics covered include:

(1) Performance metrics and benchmarking for nonprofits and the board’s role in measuring success (guest speaker: Director, Mission Measurement; example reading: Benchmarking for Nonprofits by Jason Saul)

(2) Value of strategic planning and role of boards in developing a plan (guest speaker: Managing Partner of SNP Consultant Corporation and former VP of The Alford Group; example reading: “Driving Strategic Planning: A Nonprofit Executive’s Guide,” BoardSource)

(3) Resource development: why and how to ask for money and how boards can be engaged in the fundraising process (guest speaker: Associate Director, Kellogg Center for Nonprofit Management; example reading: “Asking for Money” by Susan Scribner and Florence Green)

(4) Reading and interpreting nonprofit financial statements (guest speaker: Accounting Professor, Kellogg School of Management; class readings covered nonprofit financial statements)

(5) Latest trends in board governance (guest speaker: Vice President for Training and Consulting, BoardSource; example reading: “Executive Summary, Governance as Leadership by Dick Chait, Wiley)

(6) Creating the ideal board for Millenials (guest speaker: Founder, Taproots)

Student comment: “This class allows us to delve more deeply into the issues that were introduced in Board Governance of Non-Profit Organizations. The guest speakers have been excellent, and I have been able to directly translate the topics covered in class to the year-long project I am completing for my nonprofit organization, Chicago Arts Partnerships in Education (CAPE), on identification and cultivation of high-potential donors. During the second half of each class, we have small group discussions that allow us to hear about the experiences that our classmates are having with their boards, so by the end of the year, I will be familiar not only with CAPE’s board but also with nine other boards.”

Course Name: Biomedical Marketing
Instructor: Timothy Calkins

The biomedical industry is beginning to appreciate that success in this industry comes from a combination of great science and strong marketing. Marketing in the biomedical industry poses unique challenges: marketers have to deal with a complex regulatory, scientific and ethical environment, while building strong businesses and brands. Through this course students explore ways to ethically yet effectively market to physicians, patients, and regulators in the biomedical industry, through a combination of case studies, guest speakers, student projects and discussions.

Topics covered include:

(1) Ethics of Marketing to Physicians – Discuss how healthcare companies can ethically and effectively interact with physicians to provide information about new pharmaceuticals, to gain input on new medical devices, etc. Specifically discuss new, more stringent regulations to bring increased transparency to interactions between physicians and healthcare companies. (example readings: “Whistle Blower Suit” and ”Stopping Drug Reps at the Door”)

(2) Ethics of Marketing Directly to Consumers – Discuss the advantages of marketing directly to consumers for biomedical products (increased patient engagement, increased access to information, etc.), as well as ethical concerns, and the regulations put in place to protect patients. (example reading “To Inform or Persuade?”)

(3) Ethics of “Creating” Consumer Needs – Discuss the ethics of promoting products that create the idea of a consumer “need” and then offer a solution for it, for example, gender specific artificial knees. (example reading: “Zimmer Gender Knee”)

Student comment: “This class provided a great forum for debate and discussion around the many ethical challenges involved in marketing in healthcare – how to promote your products in a way that is truly beneficial to patients and physicians without crossing the fine line that pharmaceutical and devices companies often walk.”

Course Name: Board Governance of Non-Profit Organization
Instructor: Anne Cohn Donnelly

This course imparts an understanding of how nonprofit organizations are governed. It is designed for students who will serve as board members, volunteers or staff of nonprofit organizations. The intent is to help students appreciate the nature of nonprofit organizations; the roles and responsibilities of boards, the staff and volunteers; how the boards of nonprofit organizations function; and what makes boards and individual board members effective and ineffective. The course is developed through readings, lectures, discussions, and individual and group projects. Guest speakers bring additional perspectives to the class.

Topics covered include:

(1) Overall roles and responsibilities of nonprofit boards including the rationale for such boards, the ethical, fiduciary and legal obligations, as well as their responsibilities for fund development and programmatic guidance (example reading: “Ten Basic Responsibilities of Nonprofit Boards” by Richard Ingram)

(2) In-depth look at how the age and size as well as the environment in which nonprofits work influence how boards organize themselves and conduct their work (example reading: “Failing to Govern: The Disconnect Between Theory and Reality”, Stanford Social Innovation Review)

(3) Differences and similarities between nonprofit and for profit boards, what makes them effective (and ineffective) and what makes individual directors effective (example reading: “When a Business Leader Joins a Nonprofit Board,” Harvard Business Review)

(4) Mergers of nonprofits (example reading: “The Proposed Affiliation of Arbor Vitae and Helping Hand," Kellogg School of Management)

(5) Governance issues from the staff and volunteer perspective, including roles and responsibilities of the staff director and the staff (example reading: “The View from the Top,” BoardSource)

(6) How to effectively plan for, organize and run a board meeting and how to productively use committees (example reading: “Appraising Boardroom Performance,” Harvard Business Review)

Student comment: “This class provided an excellent introduction to nonprofit organizations and their boards. Case studies, such as United Way, The Cradle, and Arbor Vitae, provided vivid real-life examples of the challenges that boards face. We also had the opportunity to simulate board meetings in small groups, which was invaluable preparation for attending real nonprofit board meetings. Finally, we were matched with a local nonprofit organization and tasked with determining whether the board would be a good fit for us. Even though I already had nonprofit work experience, I came away with a greatly enhanced understanding of nonprofit board governance.”

Course Name: Business Design for Environmental Sustainability
Instructor: Nicholas Switanek

Will you lead the next industrial revolution? To lead and profit from the revolutionary alignment of business practice with environmental sustainability requires abilities to rethink and redesign the core functions of business organizations. Through a mixture of case studies, class discussion, team-based projects and class visitors, this course helps students build strength in designing organizations for environmental sustainability. Students will learn how the green redesign of core organizational processes is generating competitive advantage for existing companies throughout the world; develop skills in identifying and prioritizing the many profitable opportunities to green business practices in light of shareholder value and ecological integrity; and consider how relations between organizational components can foster or undermine organizational commitments to sustainability, as well as how one firm’s leadership can spark the revolution in core organizational practices needed to sustain the lasting health of natural, social and economic systems. The course provides students an opportunity to craft a professional response to the world's monumental environmental challenges.

Topics covered include:

(1) How can a commercial enterprise (re)design its organizational structure to better align management incentives with a higher purpose (example case study: “ZipCar”)

(2) A company’s processes and product design has a direct impact on the environmental sustainability of its operations (example case studies: “McDonald’s Corporation: Managing a Sustainable Supply Chain” and “Cradle-to-Cradle Design at Herman Miller”)

(3) Governmental and other non-business institutions can have a direct effect on the sustainability and success of an enterprise through rules, regulations, and certification requirements – with the emergence of new environmental standards, some companies need to adapt (example case study: “Interface’s Evergreen Services Agreement”)

(4) Assessing a product’s environmental impact requires a broad look at its entire lifespan; a Lifecycle Assessment analysis allows just that (example reading: ““Using Life Cycle Awareness Tools,” IDEO, 2008)

Student comment: “This class offers anyone, entrepreneur or corporate executive, who will be in the position to manage people and to effect organizational change an incredible tool-set for success in an ever-changing global marketplace. The course’s cross-disciplinary approach is a great example for how Kellogg has made an effort to deliver business education that highlights an issue from multiple angles, in this case from an organizational, a product-design, a supply chain, and regulatory perspective.”

Course Name: Business Law 1
Instructor: Mark McCareins, Stephen Presser, James Speta

A study of the legal environment in which for-profit and nonprofit organizations operate. Topics include contracts, agency, torts, criminal law, partnerships and corporations.

Examples of specific areas covered include:

(1) Fiduciary duties of board of directors (for-profit and nonprofit);

(2) Legal structures of for-profit and nonprofit organizations;

(3) The use of law in remedying (and deterring) corporate misconduct (example: lawsuit against McDonald's after its extremely hot coffee had seriously burned dozens of people).

Student comment: “This course provided an introduction to key legal principles that will be useful whether I pursue a for-profit or nonprofit career path after Kellogg.”

Course Name: Business Law for Entrepreneurs
Instructor: Craig Bradley

This course is designed to provide the would-be entrepreneur with a working knowledge of certain essential substantive areas of the law and the ability to work with and use lawyers effectively. The focus of the course is on the practical legal considerations in forming and sustaining an entrepreneurial enterprise, including entity organization, securities laws, employment benefits, operational liabilities, financing, mergers & acquisitions and intellectual property law. Class discussions address the “gray areas” of the law from both business and ethical perspectives. The class also addresses the ethical challenges an entrepreneur might face when the legal implications and precedents regarding certain issues of forming and sustaining a business are not clear-cut.

Topics covered include:

(1) Employment Arrangements; Incentive Equity Compensation

(2) Structuring Ownership

(3) Operational Liabilities; Creditors’ Rights and Bankruptcy

(3) Going Global

Student comment: “This class provides an outstanding overview of the relevant legal considerations that entrepreneurs should keep in mind when starting new businesses. While some topics covered were clearly ‘black and white’ from a legal perspective, many other topics do not have much in terms of legal precedent and the course did an outstanding job of looking at all sides of these ‘gray issues’ and evaluating what are the pros and cons from a business perspective and from an ethical perspective. The course provided great insight for how to maximize business opportunities while still being an honorable and ethical leader.”

Course Name: Business Strategy
Instructor: Michael Mazzeo, Meghan Busse, Craig Garthwaite, Jennifer Brown

Strategy is the set of objectives, policies and resource commitments that collectively determine how a business positions itself to create wealth for its owners. This course introduces students to principles and conceptual frameworks for evaluating and formulating business strategy. Topics include the boundaries of the firm, the analysis of industry economics, strategic positioning and competitive advantage, and the role of resources and capabilities in shaping and sustaining competitive advantages.

Topics covered include:

1) Value creation and capture (example: Chipotle supporting tomato farmers and fair trade practices and whether the cost would increase the consumer benefit and their willingness to pay)

2) Sustainability of Competitive Advantage – improving overall quality of health care in reading: D. Leonhardt, “Making Health Care Better”

3) Vertical Integration – discussion of ethics relating to diamond trade from reading: V. O’Connell, “Diamond Industry Makeover Sends Fifth Avenue to Africa” and incentives relating to environmental concerns in public policy reading: I. Urbina, “In Gulf, It Was Unclear Who Was in Charge of Rig”

4) Strategic positioning to design products for the bottom of the pyramid, reading: Tata Motors Mini-case

Student comment: “Strategy is everything. It applies to every business, every nonprofit, and every public policy. The course does a fantastic job of leveraging cases and assignments that integrate social and environmental issues. The Tata Motors case on the Nano is a fantastic example of bottom-of-the-pyramid marketing. Our capstone project was an analysis the electric vehicles market, which is entirely focused on how environmental sustainability can drive innovation and competitive advantage. Kellogg has done a fantastic job of embedding social and environmental issues in the heart of this course.”

Course Name: Competitive Strategy and Industrial Structure
Instructor: Yuval Salant, Peter Klibanoff, Nabil Al-Najjar, Alp Enver Atakan

This course is about the economics of competition, and specifically how microeconomic theory can be used to study, and effectively manage, competitive evolution. The strategic effects of any managerial action often outweigh the impact of the direct effects, yet managers commonly succumb to competitor neglect. In an era of ever increasing price competition and rapid technological evolution, the ability to understand the strategic landscape is critical for managers in both for-profit and non-profit organizations.

Topics covered include:

(1) Short Term Price Competition: Using frameworks to understand destructive short-run price competition and price wars, including reaction functions, spatial models of product differentiation, and short- vs. long-term incentives. This segment includes significant discussion of the classic GE vs. Westinghouse large power plant turbine manufacturing case.

(2) Irrationality and Competitive Strategy: Using the new economic theory of irrational decision makers to extend the core strategic frameworks of the course to topics such as the sunk cost fallacy, share-building strategies, and self control problems. This segment includes discussion of the adverse selection problem, and specifically how it has impacted a number of issues with consumer credit cards.

Student comment: “The topics covered in this course are very relevant to managing any type of organization, including those focused on social issues. Additionally, there is significant leeway in selection of the final project to enable socially minded students to identify and study environmental or socially oriented businesses. For example, my group studied the competitive landscape of the car sharing industry and specifically worked to develop a framework to understand the relationship between for profit Zipcar and its non-profit competitors in the space. ”

Course Name: Corporate Governance
Instructor: Donald Jacobs

This course explores policy issues surrounding corporate boards. In the last several decades, corporate governance practices have been strongly criticized. The board is the ultimate arbiter of corporate actions, and trust in corporate citizenship is at an all-time low. This course explores the art of corporate governance and how business leaders and boards can guide their organizations to act in ethical, honorable, decent ways that will gain back the public’s trust.

Topics covered include:

(1) Understanding of function, operations, and structure of corporate boards, as well as what is right and wrong with the state of US corporate governance today.

(2) Shareholder activism including separation of CEO and Chairman, election of board members, peer review, and risk management.

Student comment: “I believe business is the most powerful force to solve key social and environmental problems, yet it is more often than not viewed as the source of those problems. Perhaps the most powerful change agent is the corporate board. This course taught me how boards can better be leveraged to play that critical role in society today so that corporations not only produce economic value, but social and environmental value as well.”

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Type of Offering

  • Extracurriculars
    37 items
  • Career Services
    6 items
  • Degree Types
    2 items
  • Institutes and Centers
    5 items
  • Student Clubs
    17 items
Kellogg Center for Executive Women Leadership Talk Series
Date: May, 2011

The Kellogg Center for Executive Women and the Kellogg Alumni Relations Office are working together to convene a series of sessions for the most influential women from Kellogg. We launched this series with Betsy Holden, Senior Advisor for McKinsey & Company and former co-CEO of Kraft, presenting the findings of the McKinsey study on How Remarkable Women Lead.

Latin America Business Conference - “Latin America: Shaping the Decade to Come”
Date: May, 2011

The Latin America Business Conference 2011, “Latin America: Shaping the Decade to Come,” will focus on the challenges, business opportunities and economic environment in Latin America. The agenda will address the global role of Latin America from three perspectives: the political and macroeconomic situation for multinationals in Latin America; the current and future financial landscape in the region; and new venture opportunities and emerging areas for businesses in Latin America.

Social Impact Speaker Series
Date: 2010

This series provides students with real world examples of how frameworks of Corporate Social Responsibility and Environmental Sustainability find real-world application in today's for-profit and non-profit business environments. The speaker series examines current societal issues and problems that span public-private sector issues, such as innovative approaches for addressing social problems in the United States and abroad. Key speakers examine how major organizations provide social benefits and deal with social issues on a neighborhood and national scale. In interactive sessions, students are encouraged to relate learnings obtained in the classroom to actual business problems as presented by the speakers.

Education Innovation CASE Competition
Type: Competition
Date: November, 2010

The Education Industry Club at Kellogg hosted the 2010 Kellogg Education Innovation Case Competition on November 12-13, 2010. The competition involved teams of MBA students from top business schools across the country working to design the ideal urban school district. Teams presented their district plans to a distinguished panel of judges comprised of leaders in the education field. The winning team received $2,000. Conducted in partnership with The Mind Trust.

Social Responsibility in Small and Medium Enterprises Roundtable
Date: October, 2009

The Kellogg School of Management partnered with the Association of Americans for Civic Responsibility (AACR) to convene for a Social Responsibility in Small and Medium Enterprises Roundtable on October 15, 2009. The program was designed to begin a discussion of how small and medium enterprises can best integrate socially responsible practices into their business strategy and illicit a set of best practices for others to take back to their organizations. Senior managers from SMEs representing multiple sectors of the economy and points of view attended and discussed two broad topics: Unique Challenges of Social Responsibility in SMEs, and Sustaining a Socially Responsible Focus in a Troubled Economy.

Kellogg Innovation Network (KIN) Global Summit
Date: May, 2010

On May 17-19, 2010, a diverse group of world leaders convened to continue the path toward global prosperity. KIN Global is not simply a conference, but part of a larger vision, of a responsibility of great institutions to provide an independent platform for people to collaborate and address humanity’s most meaningful challenges. This year's theme was "Building Global Prosperity: Innovation and Action."

Women and the MBA (Chicago)
Date: July, 2010

This event includes unique opportunities to participate in discussions with women students and alumni regarding topics such as work, school and life balance. It also is an excellent forum to learn about career paths of women in the Part-Time Program at Kellogg.

Kellogg School's 2009-2010 Distinguished Lecture Series
Date: 2009

In keeping with Kellogg's commitment to bringing real-world insights into academic discourse, the Kellogg Distinguished Lecture Series invites preeminent thought leaders from the worlds of academia, journalism and business to speak throughout the school year to Kellogg students, alumni and faculty. Speakers from the 2009-2010 series addressing social issues included New York Times' Gail Collins discussing women's rights and business; Federal Reserve vice chairman Donald Kohn speaking about oversight of the financial system; and European Central Bank President Jean-Claude Trichet in a lecture about public policy and the financial crisis.

Technology Conference “Connect: Bridging Ideas + Innovation Through Technology”
Date: April, 2011

Now in its 17th year, the Technology Conference is the longest running MBA technology conference in the nation. Due to increased demand, the conference will be expanded for the first time to the Donald P. Jacobs Center to allow all interested students and professionals to discuss this year’s topic, “Connect: Bridging Ideas and Innovation Through Technology.” This conference will allow attendees to engage with dynamic leaders from both the technology and business communities. As we deepen connections via LinkedIn and Facebook, explore our relationship with brands through Foursquare, and leverage networks through crowd sourcing and P2P resource sharing, businesses, in-turn, need to find meaningful channels to connect with their customers. Topics at the conference explore relevant social issues, such as a panel on social media for social change.

Net Impact Speaker Series
Date: October, 2010

The Net Impact Speaker Series is a forum for students to learn from leaders using business skills to create positive social change. Speakers have presented real-life “cases,” conducted lectures followed by Q&A and informal discussions, aiming to create a dynamic, informative dialogue. Speakers have included:

o Phil McCarty, Principle and Managing Director, Cause Innovation

o Garrett Ulosevich, Mckinsey & Company, Inc.

o Luca Torre, Founding Partner, Treetops Capital

o Steve Pockross, Senior Director, Business Development and New Product Initiatives, LiveOps, Inc.

o Paul Herman, CEO of HIP Investor - Human Impact + Profit

International Impact Investing Challenge
Type: Competition
Date: April, 2011

The International Impact Investing Challenge, sponsored by the Kellogg School of Management and Johnson Cornell University, is an invitation-only pitch competition focused on designing investment vehicles that create sustainable impact and are of the size and scope that would be of interest to institutional investors. Students are challenged to propose and defend a sustainable investment strategy for an institutional investor that has a $10 million mandate for making sustainable investments.

Twelve MBA programs will be invited to send one team to represent their program at a final competition at the J.P. Morgan headquarters in New York on April 8, 2011. A selection panel of experienced investors and officers who currently manage family foundations, pension funds, university endowments, etc. will review the pitches. Judging criteria rewards high performance and sustainability-driven investments. Portfolios will be judged for an understanding of the interdependence among business, society and the environment for a competitive advantage.

Microfinance Speaker Series
Date: October, 2010

A speaker series simulcast hosted by Haas School of Business at the University of California Berkeley, this series explores why and how microfinance operations have grown to provide financial services to poor and low-income communities on a sustainable basis. Professor Sean Foote, Professor at UC Berkeley, provides an excellent introduction to microfinance as an important development effort in the war against poverty, and brings together advice and best practices from successful practitioners around the world creating a forum to learn about current challenges and debates. Guest speakers included the President of Kiva, Chairman of Compartamos, Managing Director of Elevar Equity, CEO of SKS, and CFO of Prisma Microfinance.

Social Entrepreneurship in Health & Wellness Challenge
Type: Competition
Date: May, 2011

Each year, Kellogg partners with an organization to host a business plan competition that challenges multidisciplinary student teams to sustainably address a social problem. Past competitions have focused on alleviating complications from mismanagement of childhood asthma, mitigating smoking in the developing world, empower diabetics to self manage their disease and providing healthy food access while simultaneously revitalizing the local community. Partners have included the CHEST Foundation, American Diabetes Association, CDC Foundation and PepsiCo.

Proposals should address public policy issues, where appropriate and include a statement of objectives, an evaluation of similar efforts undertaken elsewhere, anticipated impacts on stakeholders, organizational structure, resource requirements (money, personnel and tangible assets), budgets, sources of sustainable funding, and measurable criteria for success. The best proposals should have high value added over current approaches, provide holistic solutions and offer a clear path to implementation. Ideally proposals will have a “turnkey” quality: aside from financial backing, there should be no additional steps required to implement the proposal.

Teams will have access to experts in the healthy food movement, social entrepreneurs working in food access and at-risk employment, organizations leveraging their brand and channel access to have an impact, local food producers and members of city government.

Day-At-Kellogg Social Impact Discussions
Date: February, 2010

A panel during Day-at-Kellogg (DAK) was hosted by the Net Impact Club to provide prospective students with exposure to current students and other admits with social impact career interests and insights regarding career switching, career support, and career searches.

Innovating Social Change Conference - “Scaling What Works: Taking Social Change to the Next Level”
Date: October, 2010

While there have recently been great strides made in social innovation, these initiatives have too often resided at the fringes of the business community. Increasingly, however, the public, private and nonprofit sectors are converging to tackle important social issues on a larger scale. As stakeholders increasingly demand that corporations act socially responsibly and that non-profits achieve financial sustainability, all organizations must address the challenge of developing business practices to create scalable social change. The 2010 Innovating Social Change Conference, “Scaling What Works: Taking Social Change to the Next Level,” brought together leaders from across sectors to discuss strategies by which all organizations can implement innovative social practices that transform their organizations and the world.

India Business Conference - “Building Bridges, Creating Connections”
Date: January, 2011

Eighteen years after its economic liberalization, India has emerged as a robust international economy and is well on its way to fulfilling even the most optimistic expectations. The world is taking notice of the appetite that Indian businesses have shown for acquisition and global expansion. At the same time, the Indian consumer market has emerged as an enormous opportunity for businesses from around the globe. The 2011 conference, “Building Bridges, Creating Connections,” examined the dichotomy that development has produced — progress on the one hand and inequities in affordability, education, and healthcare on the other. The conference will build bridges between global business leaders and a thriving Indian economy looking to establish itself as a business mainstay. In addition, as part of the conference students may participate in a Social Innovation Competition, which offers a $5-$10,000 prize to the winning team as well as post-competition support for business plan development.

Business Leadership Club Speaker Series
Date: February, 2010

"Leadership in the Time of Stress and Uncertainty" by Andrea Gallien, Former Managing Director of Bearing Point Consulting, and Founder/CEO of GlobalStar Coaching & Consulting

2010 Kellogg Sustainability Challenge
Type: Competition
Date: April, 2010

Graduate students competed in the 2010 business plan challenge focused on addressing residential energy conservation. The event was sponsored by the McGraw Foundation and hosted by the Environmental Sustainability Club, Energy Management Club & the Carol and Larry Levy Social Entrepreneurship Lab.

2010-2011 Kellogg Distinguished Lecture Series
Date: January, 2011

Kellogg presented "A Conversation with the Honorable Henry J. Paulson" as part of its Kellogg Distinguished Lecture Series, co-sponsored by the Kellogg Business Leadership Club. This lecture reinforced Kellogg’s commitment to bringing real-world insights into academic discourse, and Paulson, former secretary of the U.S. Treasury and an avid conservationist, discussed in part his record of activism in environmental issues.

Exelon Speaker Series
Date: 2010

This series of lectures covers social impact topics from sustainable strategy to energy finance to capitalizing on a crisis. Speakers have included representatives from companies such as Wal-Mart, JP Morgan, Candid Wines, PaperMate, Chicago Climate Exchange, and Waste Management.

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A Lobbying Approach to Evaluating the Sarbanes-Oxley Act of 2002
Author(s): Hochberg, Yael V.; Paola Sapienza ; Annette Vissing-Jorgensen

We evaluate the net benefits of the Sarbanes-Oxley Act (SOX) for shareholders by studying the lobbying behavior of investors and corporate insiders to affect the final implemented rules under the Act. Investors lobbied overwhelmingly in favor of strict implementation of SOX, while corporate insiders and business groups lobbied against strict implementation. We identify the firms most affected by the law as those whose insiders lobbied against strict implementation. Lobbying firms appear likely to be characterized by agency problems, rather than primarily motivated by concerns over high compliance costs. We compare the returns of lobbying firms to the returns of less affected firms. Cumulative returns during the five and a half months leading up to passage of SOX were approximately 7 percent higher for corporations whose insiders lobbied against one or more of the SOX disclosure-related provisions than for similar non-lobbying firms. Analysis of returns in the post-passage implementation period indicates that investors’ positive expectations with regards to the effects of these provisions of the law were warranted.

Journal Title: Journal of Accounting Research Volume: 2 Edition: 47 Page Numbers: 519-583
Age and Great Invention
Author(s): Benjamin Jones

Great achievements in knowledge are produced by older innovators today than they were a century ago. Using data on Nobel Prize winners and great inventors, I find that the mean age at which noted innovations are produced has increased by 6 years over the 20th Century. I estimate shifts in life-cycle productivity and show that innovators have become especially unproductive at younger ages. Meanwhile, the later start to the career is not compensated for by increasing productivity beyond early middle age. I further show that the early life-cycle dynamics are closely related to variation in the age at Ph.D. and discuss a theory where accumulations of knowledge across generations lead innovators to seek more education over time. More generally, the results show that individual innnovators are productive over a narrowing span of their life-cycle, a trend that reduces, other things equal, the aggregate output of innovators. This drop in productivity is particularly acute if innovators’ raw ability is greatest when young.

Journal Title: Review of Economics and Statistics Volume: 1 Edition: 92 Page Numbers: 1-14
Are Health Insurance Markets Competitive?
Author(s): Dafny, Leemore S..

Although the vast majority of Americans have private health insurance, researchers focus almost exclusively on public provision. Data on the private insurance sector is extremely difficult to obtain because health insurance contracts are complex, renegotiated annually, and not subject to reporting requirements. This study makes use of a privately-gathered national database of insurance contracts agreed upon by a sample of large, multisite employers between 1998 and 2005. To gauge the competitiveness of the group insurance industry, I investigate whether health insurers successfully negotiate higher premiums for employers with deeper pockets. I find they do, and this result is not driven by cross-sectional differences across firms or plans: firms with positive profit shocks subsequently pay higher premiums, even for the same healthplans. Moreover, this relationship is strongest in geographic markets served by a small number of insurance carriers. Further analysis suggests profits act to increase employers’ switching costs, and insurers exploit this inelasticity in markets where they have sufficient bargaining power. Collectively, the results imply a combination of switching costs and bargaining power of insurers yields uncompetitive outcomes in an increasing number of local markets.

Journal Title: American Economic Review Volume: 4 Edition: 100 Page Numbers: 1399–1431
Blazing the trail versus trailing the group; Culture and perceptions of the leader's position
Author(s): Menon, Tanya

Research suggests that power triggers assertive action. However, people from different cultures might expect different types of action from powerful individuals such as leaders. In comparing cultural differences in leadership imagery, we find that Americans represent leaders standing ahead of groups, whereas Asians also represent leaders behind groups. We propose that front versus back positions embody two faces of leader action: individual assertion versus group-focused action. Studies 1a and 1b respectively employed etic and emic methods to demonstrate that Singaporeans were more likely than Americans to represent leaders behind groups. In Study 2, Singaporeans evaluated back leaders more favorably than Americans did, and group focus mediated cultural differences. Simulating the conditions under which cultural differences arise, Study 3 demonstrates that a primarily Western managerial sample primed with threat (versus opportunity) preferred back leaders. By describing cultural variations in imagery, we reveal more nuanced implicit theories of leader action.

Journal Title: Organizational Behavior and Human Decision Processes Volume: Issue 1 Edition: 113 Page Numbers: 51-61
Capital Structure as a Strategic Variable: Evidence from Collective Bargaining
Author(s): David A. Matsa

I analyze the strategic use of debt financing to improve a firm's bargaining position with an important supplier – organized labor. Because maintaining high levels of corporate liquidity can encourage workers to raise their wage demands, a firm with external finance constraints has an incentive to use the cash flow demands of debt service to improve its bargaining position with workers. Using both firm-level collective bargaining coverage and state changes in labor laws to identify changes in union bargaining power, I show that strategic incentives from union bargaining appear to have a substantial impact on corporate financing decisions.

Journal Title: Journal of Finance Volume: 3 Edition: 65 Page Numbers: 1197-1232
Cultural Biases in Economic Exchange
Author(s): Paola Sapienza 

How much do cultural biases affect economic exchange? We try to answer this question by using the relative trust European citizens have for citizens of other countries. First, we document that this trust is affected not only by objective characteristics of the country being trusted, but also by cultural aspects such as religion, a history of conflicts, and genetic similarities. We then find that lower relative levels of trust toward citizens of a country lead to less trade with that country, less portfolio investment, and less direct investment in that country, even after controlling for the objective characteristics of that country. This effect is stronger for good that are more trust intensive and doubles or triples when trust is instrumented with its cultural determinants. We conclude that perceptions rooted in culture are important (and generally omitted) determinants of economic exchange.

Journal Title: Quarterly Journal of Economics Volume: 4 Edition: 124 Page Numbers: 1095-1131
Cut-Throat Fringe Competition in an Emerging Country Market: Tax Evasion or the Absence of Market Power?
Author(s): Alberto Salvo

Brazil's established soft-drink firms recently lost ground to multiple low-price entrants, with small-scale operations and minimal advertising. While incumbents attributed such undercutting to entrants' lower costs from non-compliance with the law, "generics" counterargued that incumbents' high prices stemmed from unilateral market power rather than cost heterogeneity. By estimating a structural model, I can single-handedly explain established brands' high prices through low equilibrium price elasticities of demand. Tax evasion in the fringe, while plausible, appears to be offset by higher procurement costs or less efficient scale. More generally, a competitive informal sector can alleviate the allocative distortions in certain concentrated industries

Journal Title: Journal of Industrial Economics Volume: 4 Edition: 57 Page Numbers: 677-711
Engaging the Consumer: The Opposing Forces of Regulatory Nonfit versus Fit
Author(s): Lee, Angela.

Higgins and Scholer (Higgins, E. T., and Scholer, A. A. (2009). Engaging the consumer: The science and art of the value creation process. Journal of Consumer Psychology, 19(2), 100-114) propose that while opposing forces do not create value, value is created when people engage in the act of countering these forces. To the extent that feeling wrong from regulatory nonfit may be perceived as an opposing force, their hypothesis can be extended to understanding regulatory nonfit effects. More specifically, while regulatory nonfit does not create value, the experience of regulatory nonfit may signal that something “feels wrong”. Consumers may be prompted to counter this feeling wrong experience when they are involved in the decision making process, and this intervention in turn leads to value creation.

Journal Title: Journal of Consumer Psychology Volume: Edition: 19 Page Numbers: 134-136
Finding the Organization in organizational theory: A meta-theory of the organization as a social actor
Author(s): King, Brayden G.

Organization theory is a theory without a protagonist. Organizations are typically portrayed in organizational scholarship as aggregations of individuals, as instantiations of the environment, as nodes in a social network, as members of a population, or as a bundle of organizing processes. This paper hopes to highlight the need for understanding, explicating and researching the enduring, noun-like qualities of the organization. We situate the organization in a broader social landscape by examining what is unique about the organization as a social actor. We propose two assumptions that underlie our conceptualization of organizations as social actors: external attribution and intentionality. We then highlight important questions and implications forming the core of a distinctively organizational analytical perspective.

Journal Title: Organization Science Volume: Edition: 21 Page Numbers: 290-305
Global Imbalances and Financial Fragility
Author(s): Arvind Krishnamurthy

The U.S. is currently engulfed in the most severe financial crisis since the Great Depression. A key structural factor behind this crisis is the large demand for riskless assets from the rest of the world. In this paper we present a model to show how such demand not only triggered a sharp rise in U.S. asset prices, but also exposed the U.S. financial sector to a downturn by concentrating risk onto its balance sheet. In addition to highlighting the role of capital flows in facilitating the securitization boom, our analysis speaks to the broader issue of global imbalances. While in emerging markets the concern with capital flows is in their speculative nature, in the U.S. the risk in capital inflows derives from the opposite concern: capital flows into the U.S. are mostly non-speculative and in search of safety. As a result, the U.S. sells riskless assets to foreigners, and in so doing, it raises the effective leverage of its financial institutions. In other words, as global imbalances rise, the U.S. increasingly specializes in holding its "toxic waste."

Journal Title: Academy of Management Review Volume: 99 Edition: Page Numbers: 584-588
Immoral but not Illegal: Monies vs. Mores Amidst the Mortgage Meltdown
Author(s): Hirsch, Paul

http://soq.sagepub.com/content/8/1/69.extract

Journal Title: Strategic Organization Volume: 1 Edition: 8 Page Numbers: 69-74
Is the Pain Worth the Gain? The Advantages and Liabilities of Agreeing with Socially Distinct Newcomers
Author(s): Phillips, Katherine W.

This research investigates the impact of allying with socially dissimilar group members on members’ feelings and behavior, and the ultimate performance of the group. In the context of having a newcomer join a group, we conducted a 2 (social similarity of newcomer to oldtimers; in-group or out-group) x 3 (opinion agreement: newcomer has no opinion ally, 1 opinion ally, or 2 opinion allies) interacting group experiment with four-person groups. Groups with out-group newcomers perceived their group interactions as less effective, yet performed better than groups with in-group newcomers. Moreover, this result was not due to newcomers bringing new ideas to the group discussion. Instead, the behavior and feelings of oldtimers who agreed with newcomers (i.e., opinion allies to the newcomer) had a larger impact on the groups’ outcomes. The results add to the idea that surface-level (i.e., social) diversity may ultimately be beneficial for groups even when out-group members do not bring different deep-level task perspectives to the group.

Journal Title: Personality and Social Psychology Bulleting Volume: Edition: 35 Page Numbers: 336-350
Moral emotions & unethical bargaining: The differential effects of empathy and perspective taking in deterring deceitful negotiation
Author(s): Cohen, Taya

Two correlational studies tested whether personality differences in empathy and perspective taking differentially relate to disapproval of unethical negotiation strategies, such as lies and bribes. Across both studies, empathy, but not perspective taking, discouraged attacking opponents’ networks, misrepresentation, inappropriate information gathering, and feigning emotions to manipulate opponents. These results suggest that unethical bargaining is more likely to be deterred by empathy than by perspective taking. Study 2 also tested whether individual differences in guilt proneness and shame proneness inhibited the endorsement of unethical bargaining tactics. Guilt proneness predicted disapproval of false promises and misrepresentation. Empathy did not predict disapproval of false promises when guilt proneness was included in the analysis. The comparatively private nature of the sin of false promises suggests that private ethical breaches are more likely to be deterred by anticipated guilt, while ethical breaches with clear interpersonal consequences are more likely to be deterred by empathy.

Journal Title: Journal of Business Ethics Volume: 4 Edition: 94 Page Numbers: 569-579
Paying a price: Culture, trust, and negotiation consequences
Author(s): Gunia, Brian; Jeanne Brett

Three studies contrasting Indian and American negotiators tested hypotheses derived from theory proposing why there are cultural differences in trust and how cultural differences in trust influence negotiation strategy. Study 1 (a survey) documented that Indian negotiators trust their counterparts less than American negotiators. Study 2 (a negotiation simulation) linked American and Indian negotiators’ self-reported trust and strategy to their insight and joint gains. Study 3 replicated and extended Study 2 using independently-coded negotiation strategy data, allowing for stronger causal inference. Overall, the strategy associated with Indian negotiators’ reluctance to extend interpersonal (as opposed to institutional) trust produced relatively poor outcomes. Our data support an expanded theoretical model of negotiation, linking culture to trust, strategies, and outcomes.

Journal Title: Journal of Applied Psychology Volume: Edition: Page Numbers: 18994
Performance in intercultural interactions at work: Cross-cultural differences in response to behavioral mirroring
Author(s): Sally Blount

This article examines how performance in intercultural workplace interactions can be compromised even in the absence of overt prejudice. The authors show that individuals respond differently to nonverbal behavioral mirroring cues exhibited in workplace interactions, depending on their cultural group membership. In a field study with experienced managers, U.S. Anglos and U.S. Latinos interacted with a confederate who, unbeknownst to the participant, engaged (or not) in behavioral mirroring. Results show that the level of the confederate's mirroring differentially affected Latinos' state anxiety, but not Anglos' state anxiety, as well as actual performance in the interaction. Two additional laboratory experiments provide further evidence of the interactive relationship of behavioral mirroring and cultural group membership on evaluations of workplace interactions. Implications for intercultural interactions and research are discussed. (PsycINFO Database Record (c) 2009 APA, all rights reserved).

Journal Title: Journal of Applied Psychology Volume: Edition: 94 Page Numbers: 216-223
The Impact of Social and Opinion Diversity on Argument Quality: The Importance of Relationship Focus
Author(s): Katherine W. Phillips

n two experiments, we examined how social and opinion diversity influenced the argument quality of written preparation for a face-to-face interaction. The results demonstrated that responses to opinion diversity depended on whether one’s coworker was socially similar (i.e., an in-group member) or dissimilar (i.e., an out-group member). In Experiment 1, individuals anticipating interaction with a disagreeing out-group coworker had higher quality arguments than those anticipating interaction with a disagreeing in-group coworker; however, the social identity of the coworker did not affect argument quality when both agreed. Moreover, the results suggested that the level of relationship focus (i.e., focus on the social relationship) exhibited during disagreement directly mediated the link between social diversity and argument quality. In the presence of opinion diversity, individuals were more relationship focused with in-group than with out-group coworkers. In turn, the more relationship focused, the lower the argument quality. In a second experiment, we directly manipulated relationship focus and found further support for the inverse relationship between argument quality and relationship focus. The implications of this work for understanding decision-making in socially diverse teams are explored.

Journal Title: Organizational Behavior and Human Decision Processes Volume: Edition: Page Numbers: WIP
The Real Costs of Credit Access: Evidence from the Payday Lending Market
Author(s): Brian Melzer

I estimate the real effects of credit access among low-income households by exploiting geographic and temporal variation in the availability of payday loans. Payday loans, which are small, short-term consumer loans that carry comparatively high interest rates, constitute the marginal source of credit for many high risk borrowers. I find no evidence that payday loans alleviate economic hardship. To the contrary, I find that loan access leads to increased difficulty paying mortgage, rent and utilities bills, and delay of needed health care. The empirical design isolates variation in loan access that is uninfluenced by lenders' location decisions and state regulatory decisions, two factors that might otherwise correlate with economic hardship measures. Through further analysis of differences in loan access – over time and across income groups – I rule out a number of alternative explanations for the estimated effects. Counter to the view that improving credit access facilitates important expenditures, the empirical results suggest that for some low-income households the debt service burden imposed by borrowing inhibits their ability to pay important bills.

Journal Title: Quarterly Journal of Economics Volume: Edition: Page Numbers: 1-52
To Disclose or Not to Disclose? Status Distance and Self-disclosure in Diverse Environments
Author(s): Phillips, Katherine W.

We examine the problem that people who are demographically different from one another face a fundamental challenge in achieving interpersonal closeness in organizational settings. We contribute to the literature by incorporating a discussion of how the status differences that accompany demographic diversity can influence the disclosure of personal information and ultimately interpersonal closeness. Moreover, we highlight the difficult choice on the part of individuals to strategically conceal or reveal status-relevant personal information to others.

Journal Title: Academy of Management Review Volume: 4 Edition: 34 Page Numbers: 710–732
Wall Street and Main Street: What Contributes to the Rise in the Highest Income
Author(s): Joshua Rauh

We study how much of the top end of the income distribution is represented by four sectors—non-financial-firm top executives (Main Street); investment bankers and hedge, private equity, and mutual fund investors (Wall Street); corporate lawyers; and athletes and celebrities. Wall Street individuals comprise a higher percentage of the top income brackets than nonfinancial executives of public companies. While top executives’ representation in the top brackets has increased from 1994 to 2004, Wall Street's representation has likely increased even more. We discuss the implications of our findings for different explanations for the increased skewness at the highest income levels.

Journal Title: Review of Financial Studies (Oxford University Press) Volume: 3 Edition: 23 Page Numbers: 1004-1050
What’s in a name? Subliminally activating trusting behavior
Author(s): Huang, Li; J. Keith Murnighan.

Because the choice to trust is inherently risky, people naturally assess others’ trustworthiness before they engage in trusting actions. The research reported here suggests that the trust development process may start before the conscious assessment of trustworthiness, via the activation of a relational schema. We present three experiments that examined the automatic, non-conscious activation of interpersonal trusting behavior via a variety of subliminal cues: positive or negative, relational or non-relational, and trust-related or not. In all three studies, subliminal relational cues influenced subsequent trusting behavior, apparently without conscious awareness. Results from the third study also indicated that subliminal relational cues that were specifically trust-related influenced trustors’ expectations of the likelihood of reciprocity. Overall, the data provide initial evidence that the development of interpersonal trust can start before and beneath conscious awareness.

Journal Title: Organizational Behavior and Human Decision Processes Volume: Edition: 111 Page Numbers: 62-70
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