1. Course Objectives
East Asia covers the region stretching from Japan on the east to Myanmar on the west. The region has some 2.1 billion people, accounting for almost one third of the world population. In terms of economic activity, the region includes the second and third largest economies in the world and accounts for roughly one quarter of world production in market exchange rate terms. More important is the growth prospect: China’s GDP has grown at an annual rate of around 10% during the last decade and is expected to maintain a high growth rate in the coming decade as well. If this trend continues, the region will be the most dynamic economy globally in the coming decade and account for a bigger share of world economy by the year 2020.
Economic significance of East Asia is not properly reflected on the business school curricular around the world. The faculty and students are better informed about Western and some Japanese corporations but are relatively unfamiliar with such names as Huawei or Hon Hai. East Asian corporations accounted for more than one fourth of Fortune 500 in 2009 and are expected to be the world’s fastest growing companies in the coming decade as well. However, management concepts and theories taught in business schools are largely based on the institutional setting of the United States, which is an outlier among some 200 countries in the world. Looking into next decades, we should have a better understanding of enterprises and management in East Asia to be able to operate more effectively in the region and globally. We also have to reexamine what is currently taught in business schools in an East Asian institutional setting.
Students are expected to achieve following objectives in taking this course:
- to understand economic and socio-political environment of business in East Asia and their impact on business strategy and organization
- to become familiar with large corporations based in East Asia and better understand business strategy and management system
- to understand the emerging business networks in the region, in particular the configuration of vertical and horizontal business networks in the region




