The main goal of this course is to acquaint students with the models, concepts, and theories associated with consumer behavior. But the course also aims to develop students knowledge and skills in some important emerging issues:
* Ethical issues
* Global issues
* Influence of political, social, legal, regulatory, environmental, and technological issues
* Impact of demographic diversity on organizations
Some of the specific questions we address along this line are: How do motivation, goals, and involvement influence consumer behavior? How does culture and ethics influence consumer behavior? What external (social, environmental) factors affect their decisions? How are consumers influenced by others (businesses, governments, and other consumers)?
*** This course does discuss how mainstream businesses can be an engine for improving social and environmental conditions.




