This course integrates environmental management issues with use of strategic planning tools for assessing and responding to the driving forces of the “next” economy: globalization, technology, demographics and the environment. The course looks at the challenge of corporations competing in the global economy of the new millennium in such a way that will allow the planet to support them indefinitely. Emphasis is on the company's ability to build and sustain a competitive advantage utilizing traditional management concepts as well as new sustainability practices. Topics include: The Natural Step, the "Base of the Pyramid" strategy, the "servicizing" concept, and biomimicry; and various case studies showing how an enterprise can meet the “triple bottom line” while guest speakers present real world examples.
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