This course focuses on destination management principles and practices focused on sustainable tourism assessment techniques, value chain analysis, competitiveness approaches and strategy formation. It identifies strategic interventions supported by good practices, benchmarks and case examples, including (a) competitive clusters; (b) branding; (c) product development; (d) environmental management & certification; (e) human resources/quality services; (f) SME & entrepreneurship; (g) safety & security; and (h) crisis communications & contingency planning. This course includes attention to sustainable tourism, strategic environmental management and certification, entrepreneurship, crisis management, and ethical codes.
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