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Grenoble Ecole of Management

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Grenoble Ecole of Management
Grenoble Ecole of Management
 12 rue Pierre Sémard
BP 127
Grenoble Cedex 01, , 38003
France
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Demographic Information

Number of full-time MBA students (2011): 

80

Number of part-time MBA students (2011): 

75

Total duration of full-time MBA program: 

12 months

MBA faculty (Fall 2010): 

587

Females as percent of student body: 

39%
Who Are the Students? See what percentage of the 2010-2011 graduating class came to this MBA program from the private sector, the non-profit sector and government jobs
 
Private Sector (50%)
 
Non-profit (30%)
 
Government (18%)


Description of MBA Program: 

Grenoble Ecole de Management is committed to social, environmental and ethical initiatives to encourage students in actively undertaking and promoting such citizenship responsibilities. Ethics and values related to business, corporate and individual social responsibility are stressed in all areas of the student experience. Not only are they course-embedded, defined in institutionalized charters, rules and regulations, they are also part of the students’ extracurricular activities.


We have a long-term and ongoing commitment to the Six Principles for Responsible Management Education. They are as follows:


The Principles for Responsible Management Education

As institutions of higher education involved in the development of current and future managers we declare our willingness to progress in the implementation, within our Institution, of the following Principles, starting with those that are more relevant to our capacities and mission. We will report on progress to all our stakeholders and exchange effective practices related to these principles with other academic institutions:


Principle 1- Purpose: We will develop the capabilities of students to be future generators of sustainable value for business and society at large and to work for an inclusive and sustainable global economy.


Principle 2- Values: We will incorporate into our academic activities and curricula the values of global social responsibility as portrayed in international initiatives such as the United Nations Global Compact.


Principle 3 - Method: We will create educational frameworks, materials, processes and environments that enable effective learning experiences for responsible leadership.


Principle 4 - Research: We will engage in conceptual and empirical research that advances our understanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value.


Principle 5 - Partnership: We will interact with managers of business corporations to extend our knowledge of their challenges in meeting social and environmental responsibilities and to explore jointly effective approaches to meeting these challenges.


Principle 6 - Dialogue: We will facilitate and support dialog and debate among educators, business, government, consumers, media, civil society organizations and other interested groups and stakeholders on critical issues related to global social responsibility and sustainability.

We understand that our own organizational practices should serve as example of the values and attitudes we convey to our students.


Our work continues, as students continue to ask for concrete responses to their interrogations about the responsibility of business in the current crisis and the subsequent role of their business school in helping them to become a part of the solution.
 



How does the MBA program 'walk the talk' of social and environmental impact?: 

Grenoble was the first city in France to unite an ecologist party and put forward a “green” agenda in the local elections of 1977. Within this local context, Grenoble Ecole de Management has been consciously developing and promoting a culture of social responsibility and sustainability in its activities and programs for many years. The School continues to innovate and progress in integrating the themes of sustainable development, CSR, diversity and ethics into the curriculum transversally across all programs and academic departments. In 2006-2007, the Centre QUID had identified over 36 courses offered at the School in French or in English, and across all programs, which made explicit reference to this dimension in the curriculum in their course titles or course descriptions. A recent search in 2010 of our course catalogue resulted in 70 courses, or a 94% increase, in less than 5 years. Over the past 18 months, our institution has continued to progress and innovate in teaching and research, but even more significantly we have worked to create a system of governance and incorporate the PRME principles transversally into the day-to-day functioning of the School, the School’s mission and the value system of our stakeholders and participants.

We feel today that our contribution has not only widened but has also deepened and that we are able to respond to our students through our teaching, our research and our behaviour as a citizen school.

We are beginning to clearly distinguish the outcomes of our efforts over the past 4 years. We have taken take of our strengths, prioritized what still must be done and begun to apprehend the challenges that we have yet to face.

Key institutional achievements recently include:

• Updating the School’s mission to include the word “responsible”.

• Creation of a transversal steering committee (faculty, administrators and students) to oversee, promote and support institutional initiatives in the areas of CSR and Sustainable Development (SD).

• Creation and adoption of an institutional CSR Charter.

• Creation of a core curriculum dedicated to CSR/SD.

• Continued and significant research production in the area of CSR/SD and continued recruitment of faculty specialized in these areas.

• Internal faculty training programs to help teachers integrate CSR/SD into their courses.

• Participation in a national workgroup to create and improve a sustainable development evaluation grid for institutions of higher learning in France. This strategic autodiagnostic tool aims to be a basis for a national certification label in SD/CSR for French campuses.

• Integrated the notions of CSR/SD in the global purchasing policy of our School’s activities

• Joining of the “Campus Responsable” network and signing of the “Declaration for the Climate” with 18 other schools to encourage an agreement at the UN Copenhagen Climate Summit.
 

Academic Department

Course Name: Marketing
Instructor: Paul Gafney

Marketing is a key component of the MBA curriculum and this module will provide the basic marketing knowledge and skills required of an MBA graduate. The marketing component is designed to introduce students to the fundamental principles and concepts of marketing and to help them develop the ability to add value to the organisation by applying marketing principles in a variety of organisational and business environmental settings.

On satisfactory completion of this course, students will be able to

1. Articulate the marketing concept and use these principles to evaluate the role and approach of marketing across a range of cultures, contexts and sectors.

2. Recall, select and use a range of appropriate informing frameworks and analytical tools to critically evaluate the planning and execution of a marketing strategy.

3. Explore the impact of marketing on society and the importance of developing appropriate cultural, ethical and environmental approaches.

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Type of Offering

Green & Connected Cities Sharing Initiative Network
Business School Housing? No
Number of Faculty: 7
Contact Name: Richard Collin
Contact Email: richard.collin@grenoble-em.com

A grouping of 21 cities and urban communities in Europe and the Mediterranean have joined forces with innovative companies, a network of experts, international researchers, associations, institutions, to create and share experiences that will build models for sustainable and connected cities of the 21st century.

This “cluster” was jointly founded by the association ACIDD and the Enterprise 2.0 Institute of GEM. GEM is a founding member of the association. The cluster’s goal is to rethink ways of working, urban mobility, habitat, cultural practices, education and training that are at the heart of sustainable development initiatives.

Ecocentres 2.0 is the first operational project initiated by the Cluster . These are new features and urban locations, in the city or the suburbs, for sharing and providing training in e-business, public and recreational online facilities.

The cluster recently published a study on “telework” e- centers in the world that outlines recent developments in urban spaces dedicated to these types of e-activities. This study is a hybrid between benchmarking and a reference catalogue of best practices on recent innovative activities in this area.

Centre for Quality and Institutional Development (QUID)
Business School Housing? Yes
Number of Faculty: 5
Contact Name: Julie Perrin-Halot
Contact Email: julie.perrin-halot@grenoble –em.com

The Centre QUID was founded in 2004 to manage accreditations, certifications and continuous improvement institutionally. The existence of the Centre itself demonstrates GEM’s pursuit for continuous, sustainable, responsible and transparent development of

Institut de l’Entreprise 2.0
Business School Housing? Yes
Number of Faculty: 4
Contact Name: Richard Collin
Contact Email: richard.collin@grenoble-em.com

The mission of the Institut de l'Entreprise 2.0 is to be a catalyst for change in the ways we work, organize, manage and lead. The institute, in collaboration with the Ecole de Management des Systèmes d'Information (EMSI) and the other institutes of Grenoble Ecole de Management, develops and leads an ambitious applied research program as well as consulting and training with partner businesses and institutions. The Insitut de l’Entreprise 2.0 was founded in February 2009 by Richard Collin who currently serves as its director.

Centre Développement Personnel & Managerial – Personal Development and Managerial centre
Business School Housing? Yes
Number of Faculty: 12
Contact Name: Dominique Steiler
Contact Email: dominique.steiler@grenoble-em.com

This centre guides and advises students and staff members (including faculty) in terms of professional and personal development. It also organizes several conferences on corporate social responsibility (such as stress awareness seminars) and ethics in the workplace.

Centre TIME
Business School Housing? Yes
Number of Faculty: 15
Contact Name: Sylvie Blanco
Contact Email: sylvie.blanco@grenoble-em.com

From its beginnings, the Centre TIME has studied the impact of technology and innovation on the management of enterprises.

Local and Sustainable Development is a one of the four pillars of TIME’s mission and applied research focus. “A business operating

CSR Charter GEM
Business School Housing? Yes
Number of Faculty: 5
Contact Name: Jaclyn Rosebrook Collignon
Contact Email: jaclyn.rosebrook-collignon@grenoble-em.com

A key strategic action by Charter GEM was the creation and adoption of an institutional CSR Charter. The objective is to communicate internally and externally the values the School seeks to promote through its activities. It also integrates the PRME principles and adapts them to the culture and strategic objectives of the School. This charter was approved by the School’s steering committee on the 17th June 2010. For the moment, the charter has been communicated internally via the intranet and is in the process of being displayed publicly throughout the School next to the School’s mission. The next step is to enable the School’s participants (faculty, staff and students) to officially and voluntarily commit to upholding these principles through a signature process or some other form of official engagement.

An institution of higher education, Grenoble Ecole de Management aims to train responsible and innovative managers who take into account the social, human, economic and environmental consequences of their decisions.

To pursue this aim, GEM pledges to:

• Respect the rights and dignity of each individual;
• Promote both solidarity and diversity;
• Oppose all forms of violence and corruption;
• Reduce and control the environmental impact of our activities;
• Help to make commerce a vector of development, equity and peace.

And encourages its participants and stakeholders to respect and uphold these principles.

Clean Tuesdays
Business School Housing? No
Number of Faculty: 20
Contact Name: Olivier Cateura
Contact Email: olivier.cateura@grenoble-em.com

Clean Tuesday’s began as an association in 2008 to promote the development of cleantech in the Paris region and throughout France. GEM is affiliated with this project in collaboration the School’s Institute Entreprise 2.0. CleanTuesdays bring together all

FACE at GEM
Business School Housing? No
Number of Faculty: 5
Contact Name: Laetitia CZAPSKI
Contact Email: Laetitia.CZAPSKI@esc-grenoble.com

The FACE (Foundation to Act Against Social Exclusion) program was deployed at GEM in 2006. The school has expanded this initiative to include not only students from low income families but to students with disabilities. GEM runs a number of programs to promote diversity with the goal of enabling talented students to go to business school regardless of their socioeconomic or health background. In France, a law passed in 2005 set a quota of 6% disabled employees for companies with 20 employees or more. And yet, the disabled often do not have the necessary training required for the positions available; and businesses must cope with a shortage of qualified college graduates to meet their staffing needs. Few disabled students go on to higher education. Often this is due to lack of accessibility or environments that adapt to special needs or due to lack of guidance or other academic support. With this in mind, GEM offers students with physical challenges the possibility of personalizing programs to be better adapted to their special needs – personalized counseling, modified schedules and exam periods and customized teaching methods when needed.

GEM ACCESS CENTRE
Business School Housing? Yes
Number of Faculty: 5
Contact Name: Laetitia CZAPSKI
Contact Email: Laetitia.CZAPSKI@esc-grenoble.com

Centre dedicated to helping students with disabilities at the school. GEM Access was established in 2010 to support the numerous initiatives towards assisting the disabled students before they start studying, during their course of study and upon graduation. The team helps the students in order for them to live their student life to the full: on campus assistance, help in finding internships, interview preparation, accessibility to all campus facilities, coaching.

SOS

SOS is a voluntary work/charitable association. It offers tutoring, outings and holidays for children from less affluent backgrounds. It supports national charities and takes part in their events (e.g.Téléthon, les Restos du coeur, Emmaüs, EFS). They organize regular blood donation days at the School, toy collections at Christmas for underprivileged children and other events. Members have also taken part over the last few years in international projects in Romania, Morocco, Peru, India and Benin.

SIFE – Student Free Enterprise

The international NGO SIFE’s motto is “a head for business, a heart for the world”. They organize international student project competitions to promote creativity and innovation in CSR and DD. Grenoble Ecole de Management sponsors a 60 member SIFE team that has created and managed projects in sustainable development and ethical entrepreneurship for the past 5 years now. Their mission: “To create local solutions by empowering people in order to make the world a more responsible and sustainable place to live”. Their motto: “Think Differently, Act Responsibly”.

GEM en débat

A student association which organizes regular debates with key experts and speakers around social, environmental, and ethical issues.

Aloha

Aloha is the international and intercultural association of GEM. It facilitates the integration of international students in the school, but also encourages French students to open up to other cultures. The association organizes different events such as international days, and trips within France and abroad.

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