At the heart of the efforts to build and grow businesses in global settings is commercial diplomacy, defined as the creation and enhancement of commercial relations between companies, or their representatives, and the governments, policy making bodies, regulators, political agencies, and non-governmental policy players in established or developing global markets. International managers must deal with a broad range of trade, regulatory, economic, and political issues through relationships with “negotiating counterparts” including government officials, managers in the international departments of industry associations, other corporate leaders, officials of unions and non-governmental organizations, and leaders at inter-governmental organizations (IGOs) who have stakes in trade and investment policy decisions. Achieving global success today depends on leaders who are skillful at interaction with those other key players, who are aware of crucial country differences, who understand major trade and investment issues, and who successfully manage international business activities by forging effective and beneficial bilateral commerce relationships.
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