Advanced Marketing Strategy is an elective course that explores, from both managerial and analytical perspectives, the development and assessment of marketing strategies in highly competitive environments. In general, this course complements industry, corporate, and SBU strategy courses, and builds on core marketing management concepts, principles, and analytical frameworks.
Specifically, an entire class session is devoted to the "Bottom of the Pyramid" and discusses a case involving poverty and housing. The major deliverable for this class is a final presentation addressing a complete marketing strategy for a hybrid car company.




