Beyond Grey Pinstripes

     

EGADE Tecnológico de Monterrey

All Participating Schools

     
EGADE Tecnológico de Monterrey Av. Fundadores y Rufino Tamayo
San Pedro Garza García, , 66269
Mexico
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Demographic Information

Number of full-time MBA students (2011): 

30

Number of part-time MBA students (2011): 

107

Total duration of full-time MBA program: 

15 months

MBA faculty (Fall 2010): 

234

Females as percent of student body: 

24%
Who Are the Students? See what percentage of the 2010-2011 graduating class came to this MBA program from the private sector, the non-profit sector and government jobs
 
Private Sector (80%)
 
Non-profit (20%)
 
Government (0%)


Description of MBA Program: 

EGADE Business School is well aware of the problems that society in general faces nowadays. México is a country well known for having many social, ethical and environmental issues and for that reason the School’s Mission clearly states that: “we will prepare students and transfers knowledge to: Promote the international competitiveness of business enterprises based on knowledge, innovation, technological development, and sustainable development and contribute to the sustainable development of the community with innovative models and systems for its educational, social, economic and political improvement”. Additionally, one of our main strategies to achieve the before cited mission is to “establish centers for the transfer of knowledge for sustainable social development.”



This said, EGADE Business School is constantly giving different ways and tool for students to manage these issues. One of our first and most important initiatives is that every student from every program must take one of two courses: “Leadership for Sustainable Development” and/or “Ethics, Corporate Social Responsibility (CSR) and Company Policies”. In this two courses, students our forced to encounter social and ethics dilemmas so they can be able to take the best decisions not only for their company, but by taking in consideration all of their stakeholders and society in general. Also in these courses, students are often faced with field projects in local companies who are in need of assistance to develop there CSR programs, mitigate perceived risk, develop community involvement programs, among other things. In this way theoretic knowledge learned in classrooms can be applied to real companies and therefore reinforce the learning cycle.



In other aspects, EGADE Business School has recently opened the Center for the Integration of Economic and Social Value (CIVES abbreviations in Spanish), which has concentrated the School’s activities in CSR Research and dissemination. CIVES is constantly on the lookout for new and exciting ways to teach students how to prepare themselves for society’s issues by offering diverse field projects like working with non government organizations NGOs in developing strategic, financial, marketing planning. In other projects, CIVES has also offered students to develop study cases in leading companies and organizations where innovative aspects are being developed.



Finally, through the Center students may do constant or one time only volunteer work in several ally organizations.

Our most recent work in EGADE Business School, although still in progress, has been re evaluating all our courses so we can redevelop them and integrate in them at least 3 hours of social, ethics and environmental issues. For example, our services management course has recently included one 3 hour in class on innovative services for the base of the pyramid and in this class not only new service business plan are discussed but also the recent ethic issues that have arose in this topic. Another example is in operations management where classic transportation exercises are always given. Nowadays a new variable of released green houses gases is taken in consideration in the decision making process.



In this way EGADE Business School is aiming to achieve horizontal and holistic approach to today’s most important social issues.



How does the MBA program 'walk the talk' of social and environmental impact?: 

EGADE Business School since its inception has been always concerned about incorporating sustainable practices. Our head School, Tecnológico de Monterrey has always imbued in us all their actions and strategies. In that sense all Tecnológico de Monterrey Schools have incorporated the program “Sustainable Campus” which includes many programs.



The first program is called Recycling Committee which is in charge of all our recycling programs such as separating and collecting garbage, plant waste water treatments, promoting beverage refill in thermos to avoid using paper or plastic cups, the use of biodegradable cups, plates, forks, development of compost, serving as a collection center for community members to bring recycling material, executive courses to learn about our effects on the environment and how to reduce it.



Our second program called Saving Energy focus on implementing new ways to reduce energy consumption. This program has had many initiatives, for example before in EGADE Business School heating systems and cooling systems where integrated into one whole system which in much cases produced energy waste. This program separated the ducts and reduced waste. Other initiatives have been including sensors in classroom to detect when students have exited so all systems in the classroom will shut down automatically in case it is leaved on.



Our third program has been named Taking Care of Our Water, which has also had many initiatives such as lobbying money to construct more waste treatment plants, monitoring all water consumption in the school, constant revision for leaks in all water systems, changing showers in gyms and sports area for more efficient heads, placing sensors in all sinks so no water faucet can be left turned on by accident.



Our fourth program is called Arboretum where a census is done for all the trees in every School to measure and protect them. This program has aimed to increase the number of trees in all our school grounds and has successfully increased its number year by year.



Our fifth program is our academic program where our Center for the Integration of Economic and Social Value (CIVES abbreviations in Spanish) is working to include social, environmental and ethic issues in all our courses so that students encounter this issue through their whole MBA programs and not only in a special course.



Additionally, the Sustainable Campus program has also many individual initiatives such as providing easy to use guides on how to reduce energy and water consumption, organizing forums, conferences, debates and special courses in the subject.



In this way EGADE Business School is concerned in being a sustainable campus to ensure that by satisfying our present needs we will not affect the needs of our future students.
 

Academic Department

Course Name: Advertising and Promotion
Instructor: Dr. Jorge Ramón Pedroza

"The discussion of labor practices in foreign countries, as addressed in one of the cases (Nike labor practices in Asia), is examined in the course. The diffusion of these practices in the media is used as an example of brand image deterioration. In the same class an article on democratic inclusion of all stakeholders in corporate governance is presented as a means to solve these type of social conflict between economic goals of the company and community interests.

Students will be able to understand and apply the decision making process to establish marketing objectives for campaign, the selection of goal segments, the establishment of a publicity budget, the definition of communication objectives, the creation of brand strategies, promotional strategies and the choice of the most suitable media source.

"

Course Name: Brand Equity
Instructor: Dr. Juan Manuel Rodríguez, Dr. Angel Abasolo

This course addresses issues related to marketing plans. Professors should emphasize the ethical aspects of any business decision making at any level of the organization, mostly at the top management level. Ethical implications are related, but not limited to, deceiving customers through false claims about products performance.

On completion of the course, participants will be able to improve the marketing strategy of a brand. They will understand, through real life application, the different elements that are involved in value creation of a brand.

Course Name: Business Policy, Ethics and Corporate Social
Instructor: Dra. Consuelo Adelaida García, Dr. Daniel Meade, Dr. Gerardo Lozano, Dra. Eustalia Elisa Cobas

Students will acquire the skills to develop and perfect their abilities to systematically utilize reason-based analysis to interpret experiences or past learning in order to determine core values, as well as decide on the criteria under consideration and the rules that define behavior. They will be able to select the tools required to take value-based decisions, define the standards used to make decisions based on sustainability criteria, apply ethical reasoning to determine the norms and directives that guide the implementation of any strategy, and define company policy that is consistent with the needs of today?s world.

Course Name: Consumer-Client Behevior Analisis
Instructor: Dra. Consuelo García, Dra. Raquel Castaño, Dr. Jorge Rocha

This course includes the development of knowledge, skills, and attitudes to analyze, investigate, and understand responsible consumer behavior in a context of business ethics. This course promotes the formation of people with a sense of competitiveness and social responsibility. Some of the principal topics are: intersection among consumer, enterprise and society; social marketing and consumerism; segmentation; needs, motivation and perception; life style; social classes, family business and reference groups; cross-cultural differences; and visual contamination, among others.

The basis of marketing is the customer. This course underlines the importance of understanding the characteristics and needs of consumers in order to design strategies that stimulate their behavioral pattern in the selection of products and services in a market system. The course promotes the use of marketing, psychological and sales tools to enrich the decision-making process in contemporary organizations.

Course Name: Creation of Business Competitive Advantage.
Instructor: Dra.Rosa María Sánchez

Environmental Impact Management Topics: Clean suppliers systems; Suppliers development programs; Measurement systems for ecological variables; Maintenance of equipment and installations; Quality assurance.

Social Impact Management Topics: Incorporation of unions and governmental organizations in the development of the community; Design of knowledge systems; Leadership and management development for the global economy; Career and life planning.

The student will be able to create competitive advantages recognizing interrelationships among political, economic, technological, and competitive environment, and the firm’s internal capabilities; to analize industry profitability and prototypical generic strategies (e.g., overall low cost, differentiation, focus); to use key models as starting points for many of the subsequent sessions in the course, in which we explore more advanced topics.

Course Name: Cross-Cultural Management
Instructor: Dr. Andreas Hartmann, Dra. Olivia Hdz

The main objective of this course is to show the importance of cultural issues when doing business internationally. Students should gain a basic understanding of cultural profiles, as well as management and communication styles, of countries and corporations in various regions of the world. Students will become familiar with concepts, models, and tools that allow them to effectively manage, facilitate and participate in multicultural work groups and task forces, by paying attention to the task, as well as communication, negotiation and learning issues in the group process. Ethical and social responsibility aspects will also be included in the analysis of cross-cultural situations and in the effectiveness criteria used in decision-making in multicultural groups.

The student will be able to identify and describe the typical problems the managers face in multicultural environments, especially in regards to communication, human resources management and ethics, so he can manage, facilitate and participate in work teams and cross-cultural projects.

Course Name: Doing Business in México
Instructor: Dr. Rubén Alanís

Regarding Business Opportunities, when seeing the Entrepreneurial Profile, we see that not all opportunities are good ones. Aspects such as Ethics must be taken into consideration.

Students will be able to identify the main aspects of our culture, economy, and way of doing business in Mexico. They will also learn how to prepare a business plan, which they will present and defend at the end of the course.

Course Name: Global Business Leadership for the 21st Century (Liderazgo global en los negocios para el siglo XXI)
Instructor: Dr. Roy Nelson, Dr. Caren Siehl

This seminar will develop the concepts, structures and vision necessary for successfully manage a global company. The key elements will include the globalization of political and economic systems and the globalization of business. Students will need to use some of the distance interaction tools later on in the program.

Course Name: Global Political Economy
Instructor: Kishore Dash

At the end of this course, students will be able to identify global political issues that affect world economy, basically using their knowledge of administrative structures and policies in international relations; as well as money institutions such as the Monetary Found, World Bank, World Trade Organization, multinational corporations, and the prevailing dynamics between developed and developing nations.

Course Name: International Marketing
Instructor: Dr. Carlos Ruy Mtz, Rubén de Guadalupe Treviño Martínez, Dr. Jorge A. Wise L.

At International Marketing we perform an excerise that has to do with cultural and ethical aspects in which the student is asked to take a stand/make a desición regarding a given situation.

The student will be able to understand the relevance of international marketing for an entrepreneur or executive in the global environment and high market competition.

Pages

Type of Offering

Introductory Course of the Dynamics, Structure and Goals of the Civil Society Organizations.
Type: Course
Date: September, 2010

Give to the participants a panoramic view of the civil society organizations and their activities, so that they can start working already knowing the implications of what to do, to achieve the impact they want to reflect.

Date: November, 2009

Show to all the family how to make proper use of the internet.

Social Responsibility and Environmental Risk Evaluation on FEMSA
Type: Workshop
Date: September, 2010

Social Responsibility awareness and how it can be used as a competitive advantage for the organization.

First Course in Funds Procurement
Type: Course
Date: October, 2010

Focus on the people working in the civil society organizations, and how to get more funds.

Introductory Course of the Dynamics, Structure and Goals of the Civil Society Organizations.
Type: Course
Date: October, 2010

Give to the participants a panoramic view of the civil society organizations and their activities, so that they can start working already knowing the implications of what to do, to achieve the impact they want to reflect.

Challenges for a Social Entrepreneur: Discovering the human side of disability.
Date: October, 2010

How to be part of the “UNIDOS” movement.

Introductory Course of the Dynamics, Structure and Goals of the Civil Society Organizations.
Type: Course
Date: July, 2010

Give to the participants a panoramic view of the civil society organizations and their activities, so that they can start working already knowing the implications of what to do, to achieve the impact they want to reflect.

Institutional Diagnosis and Project Revision for the community development.
Type: Course
Date: October, 2010

To guide the participants, in a professional way, in the project making for their communities' benefit.

Impact and Benefits of the Social Networks for the Civil Society Organizations.
Type: Workshop
Date: August, 2010

Teach the participants the using of the social networks for the CSO benefit.

Social Responsibility and Environmental Risk Evaluation on FEMSA
Type: Workshop
Date: August, 2010

Social Responsibility awareness and how it can be used as a competitive advantage for the organization.

Career Services

The MBA programs at EGADE Business School incorporates social impact, ethics and/or environmental management into its career development initiatives giving different ways and tool for students to manage these issues. One of our first and most important initiatives is that every student from every program must take one of two courses: “Leadership for Sustainable Development” and/or “Ethics, Corporate Social Responsibility (CSR) and Company Policies”. In this two courses, our students are forced to encounter social and ethics dilemmas so they can be able to take the best decisions not only for their company, taking in consideration all of their stakeholders and society in general. Also in these courses, students are often faced with field projects in local companies who are in need of assistance to develop there CSR programs, mitigate perceived risk; develop community involvement programs, among other things. In this way theoretic knowledge learned in classrooms can be applied to real companies and therefore reinforce the learning cycle.

Global Master in Business Administration
Endowed Research Faculty Chair for Business Ethics and Democracy
Business School Housing? No
Number of Faculty: 6
Contact Name: Martha Eugenia Sañudo Velázquez, Ph.D.
Contact Email: msanudo@itesm.mx

Ethical implications of business activities are analyzed to promote concepts and practices that improve the citizens’ quality of life, thereby fostering an awareness of the social dimension of individuals and institutions. It also studies ideologies and s

Endowed Research Faculty Chair for the Development of Technology-Based Businesses
Business School Housing? No
Number of Faculty: 6
Contact Name: Elisa Cobas Flores, Ph.D.
Contact Email: ecobas@itesm.mx

Main objectives:

- The strategic administration of high technology business models.

- The creation of technology-based businesses.

- The financing of technology-based small and medium sized companies.

- The transference of technology to emerging countries

Cobas Flores, Elisa (P); Calderón Valencia, Cecilia Isabel (A); Zamora Matute, Cristian Eduardo (A); López Lira Arjona, Alfonso (A). Business Models for Enterprises in Developing Countries Facing the Economic Crises. APROS. ITESM EGADE. Monterrey. México. Diciembre. Internacional.

Cobas Flores, Elisa (P); Calderón Valencia, Cecilia Isabel (A); Zamora Matute, Cristian Eduardo (A); López Lira Arjona, Alfonso (A). Business Models for Enterprises in Developing Countries Facing the Economic Crises. 40° Congreso de Investigación y Desarrollo. ITESM. Monterrey. México. Enero. Nacional.

Liniger , Marc (E); Cobas Flores, Elisa (P). The influence of vertical job search engines on traditional job boards in the US online classified market. Administracion, Innovación y Emprendimiento. School of Business Administration Fribourg (HEG Fribourg). Julio 2010. (Publicada (en Biblioteca)). Nivel Maestría.

Cobas Flores, Elisa; Mata Fernando. Crecen las pequeñas y también las grandes. El Norte. Ma. Dolores Ortega. 19 de Octubre de 2009.

Cobas, Elisa. Buscan empresas nuevos mercados. Dolores Ortega. Reforma. Mexico City: Dec 7, 2009. pg. 10

Cobas, Elisa. Crisis, pero no de oportunidades. Ma. Dolores Ortega. El Norte. Monterrey, Mexico: Sep 7, 2009. pg. 14

Cobas, Elisa. Asesorías de EGADE Business School impulsan el desarrollo de grandes y pequeñas empresas. Crónica Intercampus. 22 de Octubre de 2010.

Atoche Kong, Carlos Enrique (P); Cobas Flores, Elisa (P). energy and innovation: structural change and policy implications. Creation of innovation capabilities in organization in emerging economies: The evolution and complementariness of technological capabilites. Purdue University. Estados Unidos de América. 2010.Marina Van Geenhuizen, William J. Nuttall, David V. Gibson, Elin M. Oftedal. pp: 259-284.

Atoche Kong, Carlos Enrique (P); Cobas Flores, Elisa (P); Nuttal , William J. (E); Reiner , David M. (E). ENERGY AND INNOVATION: STRUCTURAL CHANGEAND POLICY IMPLICATIONS. Embracing the opportunities of a carbon contrained world: Strategic optional of global cement companies. Purdue University. Estados Unidos de América. 2010.Marina van Geenhuizen, William J. Nuttal, David V. Gibson, Elin M. Oftedal. pp: 311-342.

Cobas Flores, Elisa (P); Calderón Valencia, Cecilia Isabel (A); López Lira Arjona, Alfonso (A); Zamora Matute, Cristian Eduardo (A). SMEs DURING ECONOMIC CRISES: A BUSINESS MODEL FOR EMERGING ECONOMIES. 14o. ACACIA. Internacional. México. Abril. 2010.

Endowed Research Faculty Chair for The Impacts of the New Mexican Stock Exchange Law on Medium and Smalls Business
Business School Housing? No
Number of Faculty: 8
Contact Name: Norma Hernández, Ph.D.
Contact Email: normahernandez@itesm.mx

Main Objectives:

- Benchmarking on business risk administration and corporate governance.

- The new stock market law and its impact upon the efficiency of capital markets.

- The role of private equity in the financing of new businesses, as well as in medium and small companies.

- Identification and administration of risks in medium and small companies

Hernandez Perales, Norma Alicia (P); Gaona Domínguez, Eduardo (P). Antecedentes, evolución y tendencias del capital privado en México. 39 Congreso de Investigación y Desarrollo del Tecnológico de Monterrey. ITESM. Monterrey. México. Enero. Nacional. 2009.

Hernandez Perales, Norma Alicia (P); Gaona Domínguez, Eduardo (A). La pequeña y mediana empresa de México y sus prácticas de gobierno corporativo y administración de riesgos. 39° Congreso de Investigación y Desarrollo. ITESM. Monterrey. México. Enero. Nacional. 2009.

Hernandez Perales, Norma Alicia (P); Vázquez Maguirre, Mario (A); Gaona Domínguez, Eduardo (A). La pequeña y mediana empresa de México, datos relevantes y sus prácticas de gobierno corporativo y administración de riesgos. El Impacto de la Investigación Académica en el desarollo de la MIPYME. Consorcio de Universidades Mexicanas, Universidad Autónoma del Estado de Hidalgo y l' Association Internationale de Recherche en Entrepreneuriat et PME. Pachuca. México. Septiembre. Internacional. 2009.

Hernandez Perales, Norma Alicia (P); Gaona Domínguez, Eduardo (A). Maquillaje Corporativo: cumpliendo las expectativas institucionales del entorno. XIV Congreso Internacional de Investigación en Ciencias Administrativas. ACACIA y EGADE. MONTERREY. México. Abril. Internacional.2010.

Hernandez Perales, Norma Alicia (P). Unleashing the Potential of the Small and Medium Enterprises (""SME´s unleashing the potential""). México. Compilación, 2011.(En proceso). Editorial: Mc. Millan.

Hernández Perales, Norma Alicia, Victor Sanchez Trejo de la Universidad de Hidalgo. Análisis Estratégico para el Desarrollo de la Pequeña y Mediana Empresa en México. Noviembre 2010 (en proceso). Fundación IMEF y PWC.

Hernández Perales, Norma Alicia, Santillán, Roberto. Capital Privado y de Riesgo en México. En proceso, Febrero 2011. Fundación IMEF y PWC.

Santillán Salgado, Roberto Joaquin (P). México y la Unión Europea: un puente de ida y vuelta. Cómo afectó la crisis de las hipotecas subprime a la banca europea: consecuencias para su estrategia en América Latina. Porrúa-Tecnológico de Monterrey. México. 2009.(Terminado).

Center of Ethical Values (CVE)
Business School Housing? No
Contact Name: Juan Gerardo Garza
Contact Email: juangdo@itesm.mx

The Center of Ethical Values (CVE) is responsible for disseminating ethical values in the Tecnológico de Monterrey and the community. It does so by conducting research projects with the aim of studying the various civic organizations.

The areas of interest of the faculty participating are:

- Applied Ethics: Education, Enterprise and Government

- Corruption

- Development

- Fundamentals of Moral Philosophy

- Case Model in Ethics Teaching

Endowed Research Faculty Chair for The understanding of the Latin-American consumer behavior.
Business School Housing? No
Number of Faculty: 8
Contact Name: Raquel Minerva Castaño Gonzalez, Ph.D.
Contact Email: rcastano@itesm.mx

It is dedicated for the understanding of all the factors involved in the Latin-American consumer behavior, now a days in the globalization process, this to identify the market opportunities in order to develop business strategies, based on the local consuming patterns and preferences.

Castaño, Raquel. Gruma (En Progreso).

Castaño González, Raquel Minerva (P); Camacho Ruelas, Gloria (P); Madero Gómez, Sergio Manuel (P). XIV Congreso Internacional de Investigación en Ciencias Administrativas, El Rol de las Ciencias Administrativas en el Desarrollo Social. ACACIA / EGADE Business School. México. Editado, 2010. 978-607-501-009-0

Pérez Lozano, María Eugenia (P). Tecno Sistemas: Una Difícil Decisión. Centro Internacional de Casos ITESM. Guadalajara. México. Septiembre.

Reimann, M. and Aron, A. (2009), “Self-expansion motivation and inclusion of close brands in self: Towards a theory of brand relationships,” in: Priester, J., MacInnis, D., and Park, C.W. (eds.): Handbook of Brand Relationships, M.E. Sharpe, 65-81. ISSN 1069-6679

Homburg, C., Schilke, O., and Reimann, M. (2009), “Triangulation von Umfragedaten in der Marketing- und Managementforschung: Inhaltsanalyse und Anwendungshinweise” (“Triangulation of survey data in marketing and management research: content analysis and recommendations”), Die Betriebswirtschaft (DBW), 69 (2), 175-195.

Evolutionary Development Group of EGADE Monterrey (EDGE)
Business School Housing? No
Number of Faculty: 4
Contact Name: Alexander Laszlo, Ph.D.
Contact Email: alexander@itesm.mx

EDGE is an interdisciplinary and international research group that seeks to make significant contributions toward the creation of a sustainable global learning society. It has been set up to explore the dynamics of development from a systemic and evolutionary perspective. The individuals and organizations involved in EDGE are committed to the knowledge and value creation that increase the quality of life and the prospects for sustainability of diverse communities around the world. The collective expertise and experience of EDGE include areas such as systems theory, general evolution theory, economic development, appropriate technology assessment and policy, social innovation, sustainable development, environmental behavior, social systems design, education, regional development, business and management, entrepreneurship, change management, culture crafting, leadership development, knowledge management and nonprofit management. Lines of inquiry: Knowledge and Learning, Societal Transformation and Self-Directed Sustainable Development, Evolution Business, Technology Policy Innovation, and Integration.

Laszlo Jagerhorn, Alexander Robert (P); Castro Lozano, Kathia María (P); Johnsen, Christian S. (E). From High-Performance Teams to Evolutionary Learning Communities: New pathways in organizational development. ORGANISATIONAL TRANSFORMATION AND SOCIAL CHANGE. Reino Unido. Diciembre. 2008. Bristol: 2009. Vol. 6, Iss. 1; p. 29-48. ISSN: 1477-9633

Laszlo Jagerhorn, Alexander Robert (P); Castro Lozano, Kathia María (P). Cybernetics and Systems Theory in Management: Tools, Views and Advancements. EMERGING THE EVOLUTIONARY CORPORATION IN A SUSTAINABLE WORLD – TOWARD A THEORY GUIDED FIELD OF PRACTICE. IGI Global. Estados Unidos de América. 2009.Steven E. Wallis. (En proceso de publicación). 2009.

Endowed Research Faculty Chair for Humanism and Management: The Socio-Cultural Organizations Dimensions
Business School Housing? No
Number of Faculty: 6
Contact Name: Consuelo García, Ph.D.
Contact Email: cogarcia@itesm.mx

Main Objectives:

- To develop research that provides and creates strategies, policies and development tools for companies, government and academic bodies to facilitate the integration of better quality of life in society. It is integrated into a network of centers of Humanism, Management and Globalization national and international, generating synergies for its production of knowledge in the Pan-American context.

Galván González, Adrián (A); García De la Torre, Consuelo Adelaida (P). Análisis del potencial de mercado para establecer la apertura de nuevas sucursales en Mexico de SEMEX. Profesora asesora EGADE. Número: 45. México. Diciembre. 2009.

García De la Torre, Consuelo Adelaida (P). Homex, great place to work?. EGADE. Número: 58. México. Diciembre. (Terminado). 2009.

Stevenson Valdepeña, Alejandro Ogilvie (A); García De la Torre, Consuelo Adelaida (P). Propuesta de mejora para aumentar utilidades de Radio 620 Durango. Profesora Asesora EGADE. Número: 74. México. Diciembre. (Terminado). 2009.

Montemayor Gallegos, José Enrique (A); García De la Torre, Consuelo Adelaida (P). Prueba de Admisión a Estudios de Postgrado, PAEP, análisis de los atributos deseados en una prueba de admisión y su importancia relativa. Dra. Consuelo García de la Torre. Número: 40. México. Diciembre. (Terminado). 2009.

García de la Torre, Consuelo. Aurélie Skorupa. Penetración de Champagne Philipponnat al mercado de Monterrey. 2009.

García de la Torre, Consuelo. Alejandro Guzmán. Telefonía Oxxo Nuevo Laredo. 2009.

García de la Torre, Consuelo. César E. Peña García. Proyecto Siscomak. 2009.

García de la Torre, Consuelo. María Alejandra Borge, Ana Cecilia Peñalba, Etna Ponce. Identificación del Segmento Meta del Producto ""Cocina de Hacienda"". 2009.

García de la Torre, Consuelo. Noé Enrique Leal Garza. Hilti Mexicana en el 2009: Mejora para crecer. 2009.

García de la Torre, Consuelo. Dennis Brandl. Headways media, evaluation of the online marketing market in mexico and planning of th market entry. 2009.

García de la Torre, Consuelo. Carlos Sáenz Muñoz. Estudio Potencial para la Apertura de un Centro de Capacitación para Bomberos (Industria Privada). Junio 2009.

García de la Torre, Consuelo. Alejandro Owas, Juan Bosco e Isaac Abrego. Picadillas, Empanadas Estilo Argentino. Julio 2009.

García de la Torre, Consuelo. Sebastian Wentrup. Neourmarketing, An innovative Approach to Understanding Consumer Behavior and Brands.2009.

García de la Torre, Consuelo. Héctor Cuevas V, Rudy Fernández E, Rafael García-Luna. Diseño de una Estrategia Promocional para un Nuevo Segmento de Mercado PROGRAMA MBA-FULL TIME, EGADE-MONTERREY.2009.

Cuzzi , Jean-Claude (E); García De la Torre, Consuelo Adelaida (P). Management Socio-Économique: Une approche innovante. Onzième Partie:Réseaux De Coopération Internationale Et Partenariats scientifiques. Economica. Francia. 2010.Henri Savall, Véronique Zardet y Marc Bonnet. ISBN: 978-2-7178-5795-5

García De la Torre, Consuelo Adelaida (P); Portales Derbez, Luis Enrique (A); Arandia Pérez, Osmar Ernesto (A). Normes : origines et conséquences des crises. Les paradoxes de la Norme, dans un contexte de RSE, en France et au Mexique. ECONOMICA. Francia. 2010.Henri, Savall;. (Aceptado -en prensa-).

Martínez Sánchez, América (P); Buendía Espinosa, Agustín (P). Desarrollo basado en conocimiento. Aplicación de las competencias diferenciadoras de valor en la generación de conocimiento. INGRA impresores. España. 2009. Fernando Casado Bergasa. pp: 141-150. (Terminado). .ISBN: 978-84-6134680-6.

Laszlo Jagerhorn, Alexander Robert (P); Castro Lozano, Kathia María (P). The View:Mind Over Matter, Heart Over Mind– The Vital Message 2012. SYNTONY AND FLOW: THE ARTSCIENCE OF EVOLUTIONARY AESTHETICS. Healthy Enterprise, Inc. Reino Unido. 2009.David Patrick. (Publicado Mayo 2009).

Center for Knowledge Systems (CSC)
Business School Housing? No
Number of Faculty: 7
Contact Name: Francisco Javier Carrillo Gamboa, Ph.D.
Contact Email: fjcarrillo@itesm.mx

The Center's objective is to enhance the ability to create value for individuals, organizations and societies through research, design, implementation and learning of knowledge systems.

Martínez Sánchez, América (P); Carrillo Gamboa, Francisco Javier (

Pages

Ahoy There! Toward Greater Congruence and Synergy Between International Business and Business Ethics Theory and Research.
Author(s): Bryan William Husted Corregan

The literatures of business ethics and international business have generally had little influence on each other. Nevertheless, the decline in the power of nation states, the emergence of non-governmental organizations, the proliferation of self-regulatory bodies, and the changing responsibilities, roles, and structure of multinational corporations make constructive engagement between these two disciplines imperative. This changing institutional landscape creates many areas of common concern. In this article, we describe the changing institutional context of global business and suggest ways in which both business ethics and international business may inform each other more fruitfully.

Journal Title: Business Ethics Quarterly Volume: 20 Edition: Issue: 3 Page Numbers: 481-502
Constructing Identity through the consumption of counterfeit luxury goods.
Author(s): Claudia María Quintanilla Domínguez; María Eugenia Pérez Lozano; Raquel Minerva Castaño González

The purpose of this paper is to explore the relationship between the consumption of counterfeit luxury goods and identity construction. The argument is that through the consumption of counterfeit luxury goods consumers obtain real and symbolic benefits that allow them to express a desired social image and further their identity.
The findings highlight three main themes describing inner benefits that consumers attain with the purchase and consumption of counterfeit luxury goods: first, being efficient by optimizing their resources; second, having fun by experiencing adventure, enjoyment, and risk; and third, fooling others expecting not to be caught. But most important, through the accomplishment of these goals consumers of counterfeit luxury goods construct an identity in which they perceive themselves as “savvy” individuals.
The intent is to contribute to the understanding of the process of identity construction through consumption. This consumption occurs in a particular context; the consumption of counterfeit luxury goods. The experience is singular in the sense that this paper shows the existence of consumers who can afford the prices of luxury fashion brands but decide to buy counterfeits and also because it depicts how individuals can construct a confident self-image from an ethically questionable behavior. The consumption of counterfeit luxury brands serve consumers a self-concept expressive function (by helping them to communicate who they are) and an adaptive social function (by rewarding them with social acceptance).

Journal Title: QUALITATIVE MARKET RESEARCH Volume: 13 Edition: Issue: 3 Page Numbers: 219-235
Environmental flows for rivers and economic compensation for irrigators.
Author(s): Nicholas Philip Sisto

Securing flows for environmental purposes from an already fully utilized river is an impossible task – unless users are either coerced into freeing up water, or offered incentives to do so. One sensible strategy for motivating users to liberate volumes is to offer them economic compensation. The right amount for that compensation then becomes a key environmental management issue. This paper analyses a proposal to restore and maintain ecosystems on a stretch of the Río Conchos in northern Mexico, downstream from a large irrigation district that consumes nearly all local flows. We present here estimates of environmental flow requirements for these ecosystems and compute compensation figures for irrigators. These figures are derived from crop-specific irrigation water productivities we statistically estimate from a large set of historical production and irrigation data obtained from the district. This work has general implications for river ecosystem management in water-stressed basins, particularly in terms of the design of fair and effective water sharing mechanisms.

Journal Title: Journal of Environmental Management Volume: 90 Edition: Issue: 2 Page Numbers: Pages: 1236-1240
Governance Choice for Strategic Corporate Social Responsibility: Evidence from Central America.
Author(s): Bryan William Husted Corregan

The decision to internalize corporate social responsibility (CSR) activities, to buy (outsource) them in the form of corporate philanthropy, or to collaborate with other organizations is of great significance to the ability of the firm to reap benefits from such activity.Using insights provided by organizational economics and the resource-based view of the firm,this paper describes how CSR centrality affects governance choice. This framework is tested using data collected from Central America.The findings suggest that the higher the centrality of CSR activities to the firms’ mission, the more likely that the firms will engage in CSR internally.The paper discusses directions for future research and concludes with the managerialimplications of this research.

Journal Title: Business & Society Volume: 49 Edition: Issue: 2 Page Numbers: 201-215
Satisfaction With Firm Performance in Family Businesses.
Author(s): Peter S. Davis

Business goals in family businesses are often subsumed by family goals. As a result, reference performance for each family business is different. This makes the popular financial performance measure of publicly traded companies, profit maximization, insufficient for family businesses. We believe that for evaluating family businesses, the family members' satisfaction with firm performance is a better measure of performance. In the study, we identify three predictors of family members' satisfaction with firm performance and test the proposed linkages on two samples of family businesses.

Journal Title: Entrepreneurship Theory and Practice Volume: 34 Edition: Issue: 5 Page Numbers: Pages 985-1001
Strategic Corporate Social Responsibility and Value Creation: A Study of Multinational Enterprises in Mexico.
Author(s): Bryan William Husted Corregan

This paper examines the conditions under which corporate social responsibility (CSR) is related to value creation in the multinational enterprise (MNE).
Following prior work by Burke and Logsdon (1996), we examine the relationship of centrality, appropriability, proactivity, visibility, and voluntarism to value creation.
The results of a survey of 111 MNEs in Mexico suggest that centrality, visibility, and voluntarism are related to value creation.

Journal Title: Management International Review Volume: 49 Edition: Issue: 6 Page Numbers: 781-799
The Adoption of Voluntary Environmental Management Programs in Mexico: First Movers as Institutional Entrepreneurs.
Author(s): Bryan William Husted Corregan

This article analyzes the adoption of voluntary environmental management programs by firms operating in Mexico. Mexican firms can obtain national certification (Clean Industry) and/or international certification (ISO 14001). Based on institutional entrepreneurship theory, we posit that the role played by first movers as institutional entrepreneurs is crucial if these programs are to become established with sufficient strength and appeal. This understanding is especially important in an environment where more than one program can be adopted. We tested several hypotheses on the behaviors of 1328 facilities operating in Mexico, half of which (664) had certified environmental management programs. Of the 664 certified facilities, 217 were classified as early adopters. Three variables predicted the likelihood of a facility being an early adopter: (1) connected to international market, (2) in the maquila sector, and (3) linked to an industry association that offers free resources.

Journal Title: The Journal of Business Ethics Volume: 88 Edition: Supplement: Suppl. 2 Page Numbers: 349-363