This course provides an overview of marketing and focuses on how to formulate external and internal marketing strategies and tactics to achieve marketing objectives. Particular attention is paid to marketing approaches and techniques that can be applied to mission-driven organizations. Topics include: strategic marketing planning, market research and analysis; consumer behavior; market segmentation, targeting, and positioning; social marketing; marketing mix design; and marketing strategy evaluation and control.

This course prepares students to design, manage and improve work processes that can meet the needs of clients, while engaging both staff and clients in achieving the social mission of the organization. We explore ways to achieve quality outcomes without sacrificing efficiency and vice versa, given the resource constraints faced by many mission-driven organizations. Students will develop skills including quality assessment, process mapping, improving work processes through IT, productivity analysis, wait time analysis, customization versus standardization of work processes, project management and scheduling.

You will do a process design project in this course. You will be assigned to a team of students, and will be asked to choose an organization together and a work process within it. Through interviews and observations, you and your teammates will map out the process. You will then analyze the process, assessing how efficiently resources are used, and how effectively the process works for customers.

Class participation is central for this class so that we can take advantage of the experience and insights of class members. We want to explore how, why, and under what circumstances various approaches to process design are effective or ineffective. Your previous experience, both positive and negative, is a valuable source of data for this learning. Class participation also gives you the opportunity to develop an important management skill – articulating your views to a group for the purpose of learning and decision-making.

This is a new course that provides an introductory

overview of the measurement, trends, consequences and policy responses

to poverty and inequality in the context of sustainable development.

‘Poverty, Inequality and Development’ is a foundation course that

introduces students to sustainable development theory and practice.

Topics include poverty, inequality, globalization, human rights,

gender, the environment, and the role of institutions. Students

examine what is known about the drivers of development as well as the

links among global and national policies, and actions for sustainable

development. The course takes a multi-disciplinary approach with

economic, sociological, cultural, and geographic perspectives on what

development is and what these different perspectives suggest for

poverty reduction. By the end of the course students should be able

to think through and continually revise the “theory” or approach that

will guide their own development practices. We encourage each student

to come to her/his own definition of sustainable development within

the general framework that sustainable development links

environmental, economic, and social priorities; intergenerational

equity; and global justice. We will examine theories of development

against the evidence of their ability to produce development that

reduces poverty and inequality. This course makes the interconnection

among the concepts of poverty, inequality, and development explicit,

and gives students an opportunity to develop their own theory of

change from current theories and propositions. This course should

advance each student’s understanding of gender, social inclusion and

sustainability through readings, discussions, and assignments.

This course is designed to serve two purposes. First, to provide students with a solid understanding of international human rights standards and systems; and second, to explore the implications of a rights-based approach to poverty and to development. Students can expect to leave the course familiar with the central elements of human rights, including the creation of modern individual rights in the international legal system, the nature of these rights and of governments' obligations, the systems in place at the United Nations and elsewhere to protect people from human rights violations, and the practices followed by NGOs and others in pursuing human rights protection.