This course focuses on advertising as a process. It addresses topics including advertising planning and creative development, media planning, integration of advertising with other business, the ethics of advertising (pros and cons) and advertising regulation. When the class was last taught in fall 2009, class participants attended an event as a class. The event featured Starbucks and The Gap, whose representatives discussed the ethics and social effects of their companies' global branding efforts. Additionally two guest speakers during the semester presented case studies that were based on the use of advertising for the creation of social justice, the Dove Campaign for Real Beauty, and the Montana Meth Project. Finally, the textbook case about the development of a branding campaign for the U.S. Army, was used to generate discussion about the ethics of advertising products and services that may conflict with one’s personal values.