Many companies have endangered species as their logo; animals or plants that are in danger of extinction. The aim of the program “Save Your Logo” is to involve organizations in the conservation of global biodiversity and the species that contribute to their brand image. In 2010 Grenoble Ecole de Management was the first school to adhere to the internationally known network of brands such as Lacoste. The school’s mascot and logo is the dolphin. In addition to promoting GEM’s partnership with Save Your Logo, the School will organize a conference on the theme of conservation and the preservation of biodiversity.