Beyond Grey Pinstripes

     

Course Information

     

Managing Global Business (2011)

Elective

Topic Areas

International Management

This course explores the challenges faced by managers of multinational corporations. How is managing an international firm different from managing a domestic one? Why and how do firms become international, and which ones are the most successful? Students learn to critically evaluate alternative international strategies including capabilities to enter and operate in foreign markets; organize and manage global operations; and confront strategic challenges that arise as firms compete in the global economy, including marketing issues, cross-cultural challenges, and managing competition. Different attitudes about financial, social and environmental stewardship are addressed throughout the class, culminating in a dedicated case analysis of corporate social responsibility in an international context.

Instructor(s):

Dr. Anne Parmigiani

Categories: 

Global Impact