This class is the second part of a two-part class begun this year at the SOJC. The two classes are designed to increase students' knowledge and understanding of issues and theories in green communication. In the first class, you were exposed to a range of thinking from many different disciplines about sustainability. In this class, you will focus on a specific communication problem and develop a leadership position in the conversation in that area. The goals of this class are:
- to understand the intersection between consumer values, brand values, and sustainability
- to be able to communicate complex information to a broad audienceto understand how to assess consumer undestanding and reactions to green messages
- to learn the unique aspects of developing a truly sustainable brand