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Beyond Grey Pinstripes
Global mindset propels T-bird from Palestine to PepsiCo ‘C suite’ (2010)
Saad Abdul-Latif calls himself “a guy from the neighborhood.” The CEO of PepsiCo’s Asia, Middle East and Africa Division oversees the company’s food and beverage operations in a territory that includes more than 100 countries and about two-thirds of the world’s population. Overall, the division generates nearly $6 billion in annual revenue through global brands such as Pepsi, Frito Lay, Tropicana, Gatorade and Quaker. Abdul-Latif has traveled far from his childhood home, where he grew up in occupied East Jerusalem surrounded by poverty and violence. But he remains mindful of his Palestinian heritage and his home in East Jerusalem, where his mother still lives.