Beyond Grey Pinstripes

     

Institutes & Centers

     

Center for Services Leadership

Business School Housing?: 

No

Number of Faculty: 

8

Contact Name: 

Kevin Burkhard

Contact Email: 

kevin.burkhard@asu.edu

The Center for Services Leadership (CSL) is the leading provider of research and education in the areas of: Services Marketing, Services Research, Services Management, and Service Science. The CSL was founded in 1985 to pioneer the study of services when business schools were focusing primarily on products and manufacturing enterprises. Since then, the CSL has established itself as a globally recognized authority on how to compete strategically through the profitable use of services.

Three areas distinguish the center from other centers and consultancies:

- Science - We are in the business of the science of services and base our understanding of effective services on research and objective criteria.

- Significance - We are in the business of developing and sharing what works in the real business world.

- Symbiosis - We are in the business of building a cross-industry and cross-functional network of companies and academics who can help each other discover fresh ways to compete through service.