The Dale P. Jones Business Ethics Forum engages students, faculty, alumni and business leaders in discussions of major ethical issues facing the business world today. The 2010 forum involves participants in exploring ethical issues related to leadership and marketing practices affecting personal and corporate reputations, rights and responsibilities. Speakers included: Dina Dwyer-Owens, CEO of the Dwyer Group; Eric Hinton, Lennox International; Jacki Trevino, Dressler; Bonnie Wurzbacher, Senior Vice President of Global Customer Leadership of The Coca-Cola Company; Pete Blackshaw, Executive Vice President of Digital Strategic Services, Nielsen-McKinsey.