The 2011 Advertising and Consumer Psychology Conference will focus on environmental sustainability. The conference will look at consumer psychology of marketing communications, corporate advertising strategy, corporate social responsibility programs, greenwashing, social media and sustainability, and other marketing and advertising topics related to sustainability.

This conference is a research conference, bringing together research expertise from across North America, with some international participation. The goal is increase our knowledge of consumer psychology related to sustainability, and how advertising and marketing influence consumers.