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Beyond Grey Pinstripes
Advanced Strategic Corporate Management (2011)
Students are exposed to films/material regarding environmental issues from the beginning of the course to prepare them for the final project, a strategic analysis. Specifically, they review material on the global oil crisis & the creation of the electric car as background for creating an alternative fuels division at GM. Socially and ethically, students review specific cases and management strategies that contain innovative elements related to: values management, corporate social responsibility, and employee satisfaction. The Ben & Jerry’s case specifically addresses advocacy for social causes and employee satisfaction. Additionally, students view films and articles specific to corporate social responsibility, sustainability, and green initiatives.